Senior Director, Growth Marketing
Crunchtime · Atlanta, Georgia, United States; Boston, Massachusetts, United States; Louisville, Kentucky, United States; United States · $180k–$230k
Posted by Crunchtime on their careers site · View the original posting
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Open 94 days
Hiring? Uncertain · Open 94 days.
The posting, as Crunchtime wrote it
Crunchtime helps multi-unit restaurants operate every location like their best one. Trusted by 850+ brands across 150,000+ locations worldwide, Crunchtime connects the full operations management lifecycle across inventory management, labor and scheduling, kitchen management, and operations execution, in the industry’s only complete, AI-powered suite. Top operators, including Jersey Mike’s, Five Guys, Smoothie King, Wingstop, and Chili’s, rely on Crunchtime to achieve profitability and deliver great guest experiences every day in every store. To learn more, visit Crunchtime.com .
About Crunchtime
Crunchtime helps multi-unit restaurants operate every location like their best one. Trusted by 850+ brands across 150,000+ locations worldwide, Crunchtime connects the full operations management lifecycle across inventory management, labor and scheduling, kitchen management, and operations execution, in the industry’s only complete, AI-powered suite. Top operators, including Jersey Mike’s, Five Guys, Smoothie King, Wingstop, and Chili’s, rely on Crunchtime to achieve profitability and deliver great guest experiences every day in every store. To learn more, visit Crunchtime.com .
About the Role
As we enter our next phase of growth, we're investing heavily in modernizing our marketing technology stack, embracing AI, and building a scalable, data-driven demand generation engine.
We're looking for a strategic, highly technical Senior Director of Demand Generation to build the next generation of B2B marketing at Crunchtime.
You'll lead our Demand Generation, Marketing Operations, and Digital Marketing teams and partner closely with Sales, Revenue Ops, Product Marketing, Brand Marketing and executive leadership to modernize how we attract, engage, and convert prospects.
The ideal candidate is a revenue marketer with a technologist's mindset—someone excited to leverage AI, automation, data, and emerging technologies to fundamentally transform how marketing operates.
What You'll Do
Drive Revenue Growth
- Own the global demand generation strategy across inbound, outbound, digital and ABM
- Develop integrated campaigns that generate qualified pipeline and accelerate revenue growth.
- Establish measurement frameworks focused on pipeline creation, CAC, ROI, and marketing contribution to revenue.
- Partner closely with Sales leadership to optimize lead management, routing, scoring, and pipeline progression.
Lead Digital Marketing
- Lead the overall digital marketing strategy across paid media, SEO, SEM, website optimization, and digital analytics, ensuring alignment with business and revenue objectives.
- Establish the vision and roadmap for Crunchtime's website, ensuring it serves as a high-performing demand generation and customer engagement platform.
- Continuously optimize digital experiences through testing, personalization, and behavioral insights.
Lead Marketing Technology & AI Transformation
- Develop and execute Crunchtime's marketing
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description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Compensation Statement
The annual base compensation range for this position is $180,000 - $200,000. The reasonably estimated total cash compensation (base + variable) range for this full-time position will be $207,000 - $230,000.
Actual compensation is based on factors unique to each candidate, including, but not limited to: job-related skills, qualifications, education, experience, and location. Crunchtime has a location-based compensation system, so someone doing the same job in a different city might have a different pay range.
Accessibility Accommodation Statement
Crunchtime complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@crunchtime.com .
Equal Employment Opportunity Statement
At Crunchtime, we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic.
We have an inclusive and diverse workplace where every team member is respected and valued. As a global software development company, we believe that our diverse employee population enriches our work environment.
Join us in our mission to provide the best software solutions to the food industry. We encourage you to apply regardless of your background or experience; even if you don’t meet all the qualifications, because we believe unique experiences and perspectives make us a stronger team.