Social Media Manager, UCANZ

The posting, as Crunchyroll wrote it

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

In the role of Social Media Manager, UCANZ, you will report to the Senior Manager, Community, UCANZ.

We are considering applicants for the locations of Los Angeles or Dallas.

We are seeking a strategic, creative, and highly adaptable Social Media Manager, UCANZ, to help lead our English-language UCANZ social media presence and support a broad range of social initiatives across announcements, community engagement, priority titles, audience development, and integrated marketing.

You will serve as a social media generalist, taking ownership of key workstreams while flexing across the team’s priorities as business and resourcing needs evolve. You will help shape social strategy and programming, lead cross-functional initiatives, develop audience-first content, and strengthen our engagement and community building among Crunchyroll fans. You will use fan conversation, trends, sentiment, and platform behavior to identify opportunities for meaningful engagement and inform our broader social strategy.

A key focus of this role will be identifying opportunities to reach and grow priority audience segments across UCANZ by leveraging audience insights, platform discovery, community partnerships, and culturally relevant content strategies.

You will also help scale the team through agency and external support, identifying where partners can add capacity or specialized expertise. You will help define agency needs and scopes, onboard and brief partners effectively, establish clear workflows and expectations, and ensure external teams are set up to deliver high-quality work.

You will be combining strong social and creative instincts with a community-first mindset and operational leadership. You understand fandom culture, know how to create meaningful connections between brands and fans, and can translate both audience insights and business priorities into compelling social ideas. You are equally comfortable developing content and engagement strategies, leading agency partners, collaborating across teams, and building the processes needed to execute effectively at scale.

Core Areas of Responsibility

• Strategically shape social programming and the editorial calendar, identifying opportunities informed by fan insights, cultural and platform trends, performance, and business priorities.
• Develop audience-first social concepts, campaigns, and platform-native content that bring Crunchyroll’s titles, brand, partnerships, and key initiatives to life for fans.

[…]
t HSA program

• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid
About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

Courage. We believe that when we overcome fear, we enable our best selves.

Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.