Sr. Lead, Marketing Strategy, Capital Formation

The posting, as Crux wrote it

WE’RE FINANCING THE FUTURE OF ENERGY

Crux is the capital platform for the clean economy. We modernize capital raising and deployment for clean energy and critical infrastructure with solutions across advisory, investments, technology, and intelligence.

Our team is composed of experts in energy, tax, finance, policy, tech, and beyond. We have raised $77 million in capital from top investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Overture, Ardent Venture Partners, QED, Canapi, and others. These funds are joined by strategic investors including Pattern Energy, Clearway Energy, EDF Renewables, Intersect Power, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, and OMERS Ventures.

AN INFLECTION POINT IN AMERICAN ENERGY AND MANUFACTURING

Energy demand is growing for the first time in decades, driving an urgent need for more affordable and reliable electricity. More electricity requires new clean energy infrastructure and strong domestic supply chains for minerals and components as well as large amounts of capital.

Traditional project finance is opaque, fragmented, and analog. At Crux, we’re changing that. Through unmatched insights and expertise, white-glove service, purpose-built tools, and risk underwriting, we power a more prosperous, clean, and secure energy future.

We are scaling quickly and looking for team members who are eager to combine deep expertise with an AI- and tech-forward mindset.

THE OPPORTUNITY

Crux is hiring a Senior Lead of Marketing Strategy to shape how we bring our capital solutions to market for clean energy developers and sponsors. This is a senior, hands-on role at the intersection of marketing, commercial strategy, and product, with meaningful ownership over how we position our offerings, reach our customers, and drive commercial results.

Reporting to the Senior Director, Marketing Strategy, you'll lead marketing strategy for our capital-seeker audience: the developers and sponsors navigating complex financing decisions to get projects built. You'll turn a deep understanding of their needs, challenges, and decision-making processes into differentiated positioning, effective go-to-market programs, and actionable insights that inform business strategy.

You'll work closely with commercial and product leaders, as well as your counterpart focused on capital providers. You'll own initiatives from strategy through execution, developing a clear point of view, influencing decisions, and translating ideas into measurable impact.

WHAT YOU'LL DO

• Lead go-to-market strategy: Own GTM planning and execution for products, services, and features serving developers and sponsors. Define target segments, shape launch strategies, and prioritize opportunities in partnership with product, commercial, and marketing teams.
• Shape positioning and messaging: Develop differentiated narratives and value propositions that connect Crux's capabilities

[…]
with a variety of plans on Aetna (nationwide) and Kaiser (WA and California) and subsidize 80% for dependents (total as a group), if relevant.

• Dental & vision: We cover 100% of premiums for employees and 80% for dependents (each), if relevant.
• Family forming & fertility support
• Parental leave: 16 weeks for birthing parents and 12 weeks for non-birthing parents.
• Holidays: 10 company holidays per year.
• Paid time off: 20 days per year.
• 401k: account fees supported by Crux.
• Compensation:
• Compensation: $160,000 - $200,000+, depending on leveling. We are open on title and compensation for the right candidate. Independent of equity value and company wide bonus.
• Company wide bonus: tied to revenue goals.
• Stock options in a rapidly growing company.

Values

• Care for each other: We want to work on a team where people support each other - in their growth, in their work, and towards our shared mission. When we do that, we have fun.
• Build and improve rapidly: We move quickly. To do that, we focus, consistently ask ourselves if we are prioritizing the right things, and execute them as best as possible.
• Focus unremittingly on customers: Our first obligation is to our customers and partners, and we keep their needs front and center in everything we do.
• Demonstrate ownership: We are all owners of Crux. This is our team, our company, our product and we show that to each other.
• Convene a team that reflects the breadth of experiences in the country: We’re building a team with a wide range of backgrounds and a culture where everyone can thrive.

We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.