Trade Activation Associate - Albany

The posting, as Curaleaf wrote it

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Type: Full-Time, Field-Based

Location: Albany Region

Schedule: Tuesday – Saturday

The candidate must have reliable transportation and the ability to travel throughout their

assigned territory up to 100% of the time.

Who You Are

As a Trade Activation Associate, you will play a critical role in driving in-market execution, brand

visibility, and sell-through across Curaleaf’s wholesale business. You will serve as the frontline

connection between Curaleaf, dispensary partners, and shoppers; ensuring our brands are

consistently represented with excellence at retail.

This role is responsible for executing trade marketing programs, supporting dispensary staff

education, conducting market audits, identifying opportunities for improved execution, and

helping drive product visibility and velocity within assigned accounts.

The ideal candidate is highly organized, self-motivated, execution-focused, and energized by

working in a fast-paced, field-based environment.

What You’ll Do

Sell-Through Support

• Support in-store sell-through programs and promotional execution
• Identify opportunities to improve visibility, conversion, and shopper engagement
• Provide market feedback and execution insights to sales and trade marketing teams

Account Education

• Support new account onboarding and launch execution
• Deliver brand and product education to dispensary staff
• Ensure merchandising and activation standards are established from day one

In-Store Execution

• Execute visual merchandising and in-store activation standards
• Support premium programming and key market initiatives
• Maintain strong brand presence and execution quality across accountsMenu & Digital Excellence
• Conduct menu accuracy and digital presence audits
• Support execution of digital merchandising and promotional visibility
• Identify opportunities to improve online shopper experience and conversion

Consumer Activation

• Execute pop-ups, demos, and local consumer events
• Support community activations and market engagement opportunities
• Drive brand visibility and shopper interaction in market

Trade & Events

• Support trade shows, buyer events, and retailer engagement activities
• Assist with market event execution and branded experiences
• Manage field distribution of approved activation materials and swag

Cross-Functional Partnership

• Partner cl

[…]
Confidence

Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values

• Lead and Inspire.
• Commit to Win.
• ONE Curaleaf.
• Driven to Deliver Excellence.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.

***Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas.

***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate’s immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.