Community & Brand Manager

The posting, as CyberNut wrote it

COMMUNITY & BRAND MANAGER

Company: CyberNut

Reports to: CEO and VP of Marketing

Location: Los Angeles preferred (in-office; finding someone in LA is our ideal scenario). Remote within the US considered.

Travel: Frequent travel across the country to customer sites, school districts, and K-12 conferences

Type: Full-time

ABOUT CYBERNUT

CyberNut is a fast-growing K-12 cybersecurity startup protecting more than 1 million students and staff across hundreds of school districts. Schools are one of the most targeted sectors for phishing and ransomware, and most security training was built for corporate boardrooms, not classrooms. We built CyberNut for schools.

Our platform trains teachers, staff, and students to spot phishing, scams, and account compromise as they happen, not once a year. Districts get automated, always-on phishing simulations themed to the tools schools actually use, one-click threat reporting right from the inbox, and short, gamified lessons that take minutes instead of hours. Our squirrel mascot, acorn rewards, and school leaderboards have turned security training into something staff and students actually talk about.

ABOUT THE ROLE

We are looking for a content creator who lives on social media and wants to build a brand people genuinely root for. You have native experience building, publishing, and creating content on TikTok, Instagram, and LinkedIn, and you know what makes people stop scrolling.

This is a boots-on-the-ground role at a fast-growing startup. You will travel around the country to meet our districts, show up at conferences, film content on site, and turn customer love into customer engagement. You will be part community builder, part brand ambassador, and the voice and face of CyberNut on social.

Why it exists: many of our districts like the brand as much as they use the platform. Leaderboards get posted, swag gets worn at conferences, and IT directors call themselves "a CyberNut school." Nobody on the team is accountable for growing that energy on purpose. This role owns it.

You will report directly to our CEO and our VP of Marketing, and work closely with Customer Success.

WHAT YOU WILL OWN

Your time will split roughly across three areas: brand activation (about 35%), community and engagement (about 35%), and brand, social media, and content (about 30%). The split will flex by quarter.

• BRAND ACTIVATION IN EVERY DISTRICT

Buying CyberNut is not the same as being a CyberNut school. Activation is the work of making the brand visible, felt, and owned inside a district, and it looks different for a 2,000-student rural district than for a 40,000-student suburban one.

• Build an activation plan for every new customer during onboarding, alongside their Customer Success Manager: who the champion is, where the brand will show up (staff kickoff, hallways, the IT newsletter, the board meeting), which program launches first, and what the district will be proud of in 90 days.
• Track the activ

[…]
when a champion goes quiet. They share account health, renewal timing, and who the real champion is.

• Sales: you surface warm referrals and reference customers. Sales owns every commercial conversation, including expansion. When a district wants to buy something, you introduce the owner and step back.
• Marketing: you supply day-to-day social content, customer stories, case study leads, and conference co-presenters. Marketing provides brand guidelines, campaign priorities, swag design, and paid amplification of the best posts.
• Product: you bring community feedback and pilot participants. Product provides early access and roadmap previews for champions.

WHAT YOU BRING

• You are a TikTok and Instagram native and a natural content creator. You are not shy on camera and you are happy to do fun, creative things outside your comfort zone.
• 2+ years in community management, customer marketing, brand, content creation, or social media, ideally at a B2B or education technology company.
• A track record of running programs, events, or campaigns that measurably increased engagement, brand awareness, and activation.
• Strong writing and an eye for visual content. You can turn a customer win into a post people want to share.
• Comfort owning company social accounts on TikTok, Instagram, and LinkedIn, plus a content calendar.
• Excitement about frequent travel and the energy and judgment to represent CyberNut in person at conferences and customer events.
• Strong organization: you can run many districts, programs, and deadlines at once without dropping the details.
• Bonus: experience in K-12 education, with school IT teams, or in cybersecurity.

WHY CYBERNUT

Hundreds of school districts already trust CyberNut to protect their staff and students. You will build the community and the social brand around CyberNut from the ground up, work directly with our CEO and VP of Marketing, and see your work show up in how districts talk about us.