Head of Marketing

The posting, as Darkroom wrote it

ABOUT DARKROOM

Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.

At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.

Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.

What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom's role as a defining player in the future of media innovation.

ABOUT THE ROLE

Our client is a fast-growing consumer AI company with a mobile app at the center of its business. They’re looking for a strategic, results-driven Head of Marketing to own user growth end to end: app installs, registrations, activation, engagement, and retention.

You’ll build and lead an integrated consumer marketing strategy spanning paid media, performance creative, organic social, website content, and lifecycle marketing. A central part of the role is serving as the primary strategic lead and point of accountability for the company’s external media, creative, and performance marketing agency of record. You’ll set objectives, guide creative and media strategy, manage investment decisions, and make sure the agency delivers measurable outcomes.

This is a role for someone who pairs strong consumer marketing and creative instincts with deep expertise in performance marketing, mobile app growth, and analytics.

WHAT YOU’LL OWN

• The integrated consumer marketing strategy, aligning awareness, acquisition, activation, and retention with company growth goals
• Performance against ambitious targets for app installs, registrations, efficient CAC, and downstream engagement and retention
• The go-to-market calendar across product launches, feature releases, seasonal campaigns, and growth initiatives
• The agency of record relationship: translating business goals into clear briefs, priorities, creative requirements, and KPIs, and holding the agency accountable to results
• Paid acquisition strategy across Meta, Google, Apple Ads, TikTok, YouTube, and emerging platforms, including budget allocation, ch

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eativity, and ownership, but we also support each other relentlessly. No egos, no red tape. Just world-class talent building something remarkable.

We believe in autonomy with accountability, truth over comfort, and outcomes over optics.

• Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
• Embedded with the client: This role is based in the San José Area and works from the client's office four to five days a week, as part of a 150-person independent agency.
• Health & Wellness: Company-sponsored medical, dental, and vision coverage.
• Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
• Parental Leave: Flexible parental leave to support new parents during this important transition.
• Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.

COMPENSATION

The base salary range for this role is $200,000 per year. This range represents the anticipated minimum and maximum for this position and applies to candidates based in New York, including New York City, in compliance with the New York State Pay Transparency Law and the New York City Salary Transparency Law. Actual compensation within this range will be determined based on experience, skills, and qualifications. This role is also eligible for performance-based compensation. A summary of benefits is listed above.

EQUAL OPPORTUNITY STATEMENT

Darkroom is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.