Senior Demand Generation Manager

The posting, as DataGrail wrote it

The Opportunity

Data privacy has become one of the most strategic challenges facing modern enterprises — sitting at the intersection of AI governance, data operations, and customer trust. As companies adopt AI at scale, they need new ways to automate privacy and manage risk without slowing innovation. DataGrail has launched the first agentic privacy platform, and we're entering a pivotal phase of growth as we scale toward the next stage of the business.

As a Senior Demand Generation Manager, you'll own both halves of the pipeline engine: the campaigns that create demand, and the systems that capture, route, score, and measure it. You'll lead paid media across channels like Google, LinkedIn, and YouTube and drive the event calendar, including trade shows, webinars, and executive roundtables. You'll shape HubSpot as an architect, not just a user, and build the reporting that tells our leadership team whether any of it worked. This isn't a blank slate: paid channels are already live with an agency in place, the event calendar is established, and HubSpot and attribution already exist. You're inheriting a functioning engine, with plenty of authority to make it even stronger.

It's a small team with a large surface area, so roughly two thirds of your time goes toward driving demand through campaign strategy, paid media, and events, and the other third goes toward building the systems that make that demand measurable and repeatable through HubSpot architecture, lifecycle programs, and attribution. In this role, one person connects both sides of the engine, creating a much tighter link between what we invest, what we learn, and what ultimately produces pipeline.

You'll have real authority to change what isn't working from day one, and on a team this size, a fix you make on Tuesday can be live by Friday. By the end of the year, you'll be the person leadership trusts for a straight answer on whether campaigns and events are actually working.

What You'll Do

• Translate GTM priorities, ICP definitions, and quarterly pipeline targets into integrated campaigns across paid, events, and email, then build and ship them yourself.
• Own paid media end to end, building, launching, and optimizing campaigns across Google Ads, LinkedIn Campaign Manager, and YouTube while partnering with our agency on execution.
• Drive the event calendar, including trade shows, webinars, and executive roundtables, sharpening targeting and follow-through while focusing investment on what delivers results.
• Carry a quarterly qualified-pipeline number and defend coverage, quality, and conversion with sales leadership, not just volume.
• Architect HubSpot as an owner, managing workflows, lifecycle stages, lead scoring, campaign objects, and the Salesforce sync.
• Build and defend the metrics that matter, including CPL, cost per qualified opportunity, event-sourced pipeline, and multi-touch attribution.
• Partner with Sales, Product Marketing, and RevOps internally, and ag

[…]
that doesn't need rebuilding when volume doubles.

• Have identified where the team needs more support, whether that's tooling, headcount, or an agency change, and made the case for it.

Please note that the base compensation range below is a guideline and the final compensation will be based on factors such as qualifications, skill level, and competencies. Our compensation ranges apply to all US-based job postings regardless of state.

All full-time regular employees are eligible for equity, health, dental & vision insurance plans, remote-first working environment, 401k savings plan, parental leave, wellness benefits, flexible time off, paid holidays, and a work from home stipend. Benefits are subject to change.

Compensation Range
$140,000 — $165,000 USD

About Us

DataGrail is the Agentic Data Privacy Platform. We help the world’s leading brands such as HubSpot, FanDuel, Dexcom, Major League Soccer, and Okta automate privacy and control risk with secure, human-governed AI that scales.

Powered by Vera, the complete privacy AI agent, and underpinned by an unrivaled 2,500+ integrations and no-compromise security architecture, DataGrail is built to solve complex privacy challenges that others can't. DataGrail is rated 4.8/5 stars on G2 and is a two-time recognized privacy leader by IDC.

DataGrail provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.