Product Marketing Manager

The posting, as Dataspring wrote it

Position Summary
DataSpring is seeking a Product Marketing Manager to execute commercialization program success across our portfolio of provider and member data solutions, including customer-centric positioning and messaging, launches, and sales enablement.
Reporting to the Senior Product Marketing Manager, this role will work across DataSpring's portfolio of provider and member data solutions to translate product capabilities into clear market value, differentiated messaging, effective launches, and commercial success. This role will independently manage assigned product marketing programs and commercialization initiatives while partnering with the Senior Product Marketing Manager on portfolio strategy, market positioning, and cross-functional priorities.
The Product Marketing team serves as the connective layer between Product, Marketing, Growth, and Client Partnership. This role brings our PMM strategy to life: developing messaging and enablement materials, executing go-to-market plans, gathering and translating market insights, and helping ensure DataSpring solutions are effectively understood, adopted, and differentiated in market.
The Product Marketing Manager is a full-time, remote, exempt position and reports to the Senior Product Marketing Manager.

Specific Responsibilities
Product & Solution Commercialization

• Develop and maintain product, solution, and use case positioning and messaging
• Translate product capabilities and regular product updates into compelling value propositions, business outcomes, and audience-appropriate content and communications for clients and users
• Develop and maintain solution narratives that connect customer challenges with DataSpring's offerings
• Contribute to buyer persona development, segmentation, and ideal customer profile refinement
• Partner with Product Management, Client Partnership, and Growth to understand roadmap priorities, customer needs, and solution differentiation

Go-to-Market Planning & Launches

• Support the planning and execution of product, solution, and major release launches
• Support launch activities, including messaging and content development, audience definition and segmentation, enablement planning, readiness coordination, and success metrics
• Coordinate cross-functional launch activities across Product, Growth, Client Partnership, Growth Marketing, and Marketing Communications
• Ensure commercial teams are prepared to communicate new capabilities effectively

Sales & Client Partnership Enablement

• Create and maintain sales presentations, solution overviews, one-pagers, FAQs, battlecards, and objection-handling resources, with up-to-date proof points and market positioning
• Create content for, organize, and deliver training and enablement programs for Growth, Client Partnership, and Customer Success teams
• Support RFP responses, executive presentations, and strategic account opportunities
• Partner with commercial teams to improve message consistency an

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an 4.8 million provider data records sourced directly from providers and member data representing 75% of covered lives supplied by health plans. By improving how essential information flows across the system, DataSpring helps healthcare operate more efficiently, accurately, and with greater confidence.
What You Get
At DataSpring , you will do meaningful work at the intersection of healthcare, data, and technology, helping solve complex problems that make the healthcare system work better. You will collaborate with experienced professionals who care deeply about accuracy, trust, and meaningful impact in a fully remote environment.
DataSpring offers competitive compensation and a comprehensive benefits package for full-time employees, including medical, dental, and vision coverage, a 401(k) with company contributions and matching, paid parental leave, tuition assistance, and generous paid time off. We are committed to investing in our people and supporting professional growth over time.
Equal Opportunity Employer
DataSpring is proud to be an equal opportunity employer and is committed to fostering a workplace where all individuals are valued, respected, and empowered.
Employment decisions at DataSpring are made without regard to race, color, religion, sex, national origin or ancestry, age, marital status, disability, protected veteran status, personal appearance, sexual orientation, gender identity or expression, familial status, family responsibilities, matriculation, political affiliation, genetic information, source of income or any other characteristic protected by law. DataSpring does not tolerate unlawful discrimination or harassment of any kind.
Applicants have rights under the Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO), and the Employee Polygraph Protection Act (EPPA). If you need a reasonable accommodation to apply for a posted position, please contact the DataSpring People & Culture team at careers@dataspring.com or 202-517-0436.