Patient Marketing Manager

The posting, as Daymark Health wrote it

Daymark Health is a value-based oncology company redefining the cancer care experience for patients, providers, and health plans. Daymark’s comprehensive, personalized cancer care platform empowers patients with dedicated care navigation, symptom-focused support, behavioral health care, and social resources. Combined with evidence-based health interventions and a hybrid in-person + virtual care model, Daymark is improving the overall cancer experience for patients, providers, and health plans – and setting a new standard in cancer care.

Daymark’s groundbreaking approach is led by CEO Dr. Justin Bekelman, a pioneer in transforming cancer care, alongside some of the nation’s foremost leaders in oncology and value-based care. Daymark Health is backed by Maverick Ventures, Yosemite, Oncology Ventures, Healthier Capital, Blue Venture Fund, and Healthcare Foundry.

Be cautious of recruitment fraud, and always confirm that communications are coming from an official Daymark Health email.

ABOUT THE ROLE

Daymark's Marketing team is looking for a Patient Marketing Manager to help us reach patients and bring them into Daymark's care. In this role, you'll own the day-to-day execution of how we engage prospective patients by developing a deep understanding of Daymark's model and audiences, and translating our messaging and positioning into patient- and provider-facing content that is clear, compassionate, and converts.

You’ll focus on educating them on who Daymark is and how to enroll across every channel we use, from email and SMS to brochures, direct mail, in-person, and digital. You'll also bring a strong point of view and fresh creative thinking to how we grow enrollment. Your work will directly support our enrollment team, who connect with prospective patients every day, and your success will be measured in new patients enrolled.

This is a role for a self-starter who can be trusted to run with the work, sweat the details, and turn a compelling perspective into campaigns that ship. If you are excited about driving meaningful, measurable growth in new patient enrollment through optimized, data-informed campaigns, this role is for you!

In this role, you will

• Bring a strong point of view to Daymark's patient acquisition and engagement strategy — proactively surfacing creative ideas and new approaches to reach prospective patients, educate them on Daymark, and improve how we convert them to enrolled patients. You'll help shape the strategy and own bringing it to life.
• Develop and execute multichannel campaigns spanning print collateral (brochures and more), email, SMS, direct mail, out-of-home, and digital.
• Write patient- and provider-facing content independently — emails, brochures, landing pages, scripts, and collateral — translating Daymark's messaging and positioning into content that resonates and drives action.
• Partner closely with the enrollment team, arming them with the materials, messaging, and campaigns they need to convert p

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g Cloud, HubSpot) and CRMs — deeply fluent as a power user, even if you're not the system administrator — and you know how to leverage best-in-class technology to deliver targeted communications at scale. Basic HTML knowledge is a plus.

• Data-driven and execution-oriented. You A/B test relentlessly, read the numbers, and use them to improve. You have incredible attention to detail and a bias toward shipping.
• A self-starter. You thrive in a dynamic, fast-paced, early-stage environment, you're resourceful and creative, and you're comfortable owning your work end to end.
• A collaborative teammate. You partner well across marketing, enrollment, clinical, and operations, and you communicate openly on a small, nimble team.
• Mission-first. You are motivated by the opportunity to improve the healthcare system and aligned with Daymark's mission to transform cancer care for patients, families, and providers. (Bonus if you have healthcare, patient marketing, or regulated-industry experience — or a personal reason this work matters to you.)

ADDITIONAL INFORMATION

The expected compensation for this role is $115,000 to $140,000 annually, depending on location & experience.

This role is fully remote.
Daymark Health is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

All Daymark Health patient-facing roles require Basic Life Support (BLS) certification and compliance with Daymark's Employee Vaccination and Testing policy. Candidates without these at the time of hire should coordinate with their recruiter and hiring manager to ensure they meet the requirements by their start date.

All roles that require in-home visits to patients must provide proof of a valid driver's license.