VP, Product Marketing

The posting, as DeepIntent wrote it

DeepIntent is the leading healthcare marketing platform, purpose-built to help marketers plan, activate, and optimize data-driven campaigns with speed and precision. Trusted by the world’s top healthcare brands and their agencies, DeepIntent uniquely unites media, identity, and real-world clinical data to power privacy-safe, omnichannel marketing across every screen. Backed by patented technology and proven outcomes, DeepIntent’s platform delivers measurable audience quality and script lift at scale. Learn more at www.deepintent.com .

What You’ll Do

DeepIntent is looking for a VP, Product Marketing to join our growing Marketing team. This role leads product marketing for DeepIntent’s platform and data products, owning positioning, messaging, launch, and the go-to-market motion that brings new capability to market. Reporting to the CMO and a member of the Marketing Leadership team, the VP, Product Marketing leads an established function and partners closely with Product, Sales, and Client Success to translate a sophisticated technology portfolio into a story pharma and agency buyers act on — advancing our mission to improve patient outcomes through better healthcare marketing technology.

This role is ideal for an experienced product marketing leader who is equally comfortable with sophisticated technology and the realities of pharma commercialization — someone who can turn a complex product portfolio into clear positioning, packaging, and enablement, and who will raise the strategic bar of a function that is already in place

Positioning & Messaging

• Own the positioning, messaging, and proof points for DeepIntent’s product portfolio, ensuring the company’s innovation is effectively marketed and positioned externally, and with key internal go-to-market stakeholders.
• Maintain a clear, differentiated product narrative in a competitive healthcare technology market that is provocative, compelling and engaging.
• Ensure the product story holds up with pharma commercial, medical, and agency audiences.

Product Launch & Go-to-Market

• Own end-to-end go-to-market for product releases — audience, narrative, packaging, launch plan, and success metrics.
• Partner with Product on roadmap sequencing and inform how offerings are packaged and priced.
• Run a repeatable launch process that scales with the product portfolio.

Buyer & Competitive Intelligence

• Maintain deep working knowledge of pharma commercialization buyers — brand, omnichannel, market access, medical, and data science.
• Run continuous competitive and market analysis, and turn it into decisions Product and Sales can act on.
• Bring the voice of the customer into roadmap, packaging, and pricing conversations.

Sales Enablement & Commercial Impact

• Work across marketing to ensure the effective and successful positioning of DeepIntent innovation externally.
• Equip Sales and Client Success with the demos, business cases, ROI frameworks, and objection handling they need to wi

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t and health and wellness allowance plus many more perks and benefits!

Here's what you can expect when you join our team based in Europe: Competitive base salary plus performance-based bonus, comprehensive medical insurance, and flexible PTO. Hybrid-friendly culture with flexible work options, professional development reimbursement, WiFi reimbursement, and parental leave plus many more perks and benefits!

DeepIntent is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. DeepIntent is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, immigration status, or any other status protected under applicable federal, state and local laws. If you have a disability or special need that requires accommodation, please let us know in advance. DeepIntent’s commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

CCPA Notice: If you are a California resident applying for a role at DeepIntent, we may collect personal information as part of the application process in accordance with the California Consumer Privacy Act (CCPA). To learn more about the categories of information we collect and your rights, please contact PeopleOps@deepintent.com to see our full Applicant Privacy Notice.