Director, Product Marketing

The posting, as Diligent Corporation wrote it

Position Overview

The Director, Product Marketing will own the end-to-end go-to-market strategy for Diligent Boards , driving positioning, messaging, product launches, market intelligence, sales enablement, pricing and packaging, and customer adoption across key segments and regions.

We are looking for a strategic B2B SaaS product marketer with strong technical aptitude who can translate complex technology into compelling customer value. The ideal candidate has experience in a SAAS technology company. Exposure to product-led growth (PLG) is highly valuable.

You will partner closely with Product, Engineering, AI/Data, Sales, Marketing, Customer Success, Enablement, Finance, and senior leadership to identify market opportunities, influence product strategy, and bring differentiated technology solutions to market.

This is a high-impact role requiring someone who can move seamlessly between technical product detail, customer insights, commercial strategy, and compelling storytelling .

Key Responsibilities

Go-to-Market & Product Strategy

• Own end-to-end GTM strategies for Diligent Boards across key customer segments and regions.
• Develop differentiated positioning, messaging, value propositions, and launch strategies based on customer, market, and competitive insights.
• Partner with Product and Engineering to understand product roadmaps, technical capabilities, integrations, data, AI functionality, and translate these into compelling customer benefits.
• Identify opportunities to improve product-market fit, adoption, expansion, and revenue growth.

AI & Technical Product Marketing

• Develop GTM strategies for AI-powered products and capabilities , translating AI/GenAI functionality into clear business value and differentiated market positioning.
• Build sufficient technical depth to credibly understand and communicate complex SaaS technologies, including APIs, integrations, data, automation, security, and AI capabilities.
• Partner with technical product and engineering teams to ensure accurate and compelling communication of product capabilities.

Market & Customer Insights

• Develop deep understanding of our ICP, personas, buying committees, customer journeys, TAM, competitive landscape, and market trends .
• Lead Voice of Customer and market research initiatives and translate insights into actionable GTM and product recommendations.
• Identify opportunities across SMB and mid-market segments , including digital and product-led growth motions.

Sales Enablement & Commercial Execution

• Equip Sales, Pre-Sales, Customer Success, and Enablement teams with compelling product narratives, competitive intelligence, technical content, battlecards, and other sales tools.
• Partner with Marketing and Sales on campaigns that generate demand and accelerate pipeline and revenue.
• Support pricing, packaging, segmentation, and monetization strategies in partnership with Product, Finance, and Sales.

Measurement & Optimization

• Estab

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At Diligent, we recognize the value of a diverse global workforce. Visa sponsorship may be available for select positions based on business needs and specific role requirements. Sponsorship decisions are evaluated on a case-by-case basis, and eligibility should not be assumed for all opportunities.

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