Creative Director (Remote US)

The posting, as Directive wrote it

Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing to PR and Paid Social to Marketplace and Lifecycle Marketing.

At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

THE ROLE

We're looking for a Creative Director to lead our Performance Design department — a team that sits at the intersection of creative craft and performance marketing. This is not a traditional Creative Director role. In this role, you will often wear two different “hats”. You'll be equally responsible for the strategic & financial direction of the department and the day-to-day development of the people and work within it. You'll inherit a team with strong momentum, an established methodology, and a clear positioning — and your job is to scale it.

This role reports to senior leadership and manages the full Performance Design team, including designers, project management, and motion contractors.

Creative Leadership & Output

• Own the creative vision and quality standard for the Performance Design department
• Ensure all work meets both craft and conversion benchmarks — great looking and built to perform
• Review and elevate creative across paid social, display, video, and landing page formats
• Build systems and workflows that help support excellent creative output for our clients both internally and externally.
• Ensure we’re running campaigns vs. ads
• Ensure we are testing & learning
• Partner with Directive senior leadership to develop our unique and ownable creative process that supports DiscoverabilityOS

People Management & Team Development

• Lead, coach, and develop a multidisciplinary team of designers and motion contractors
• Set clear expectations, foster accountability, and build a culture where creative people do their best work
• Identify growth opportunities for team members and actively invest in their development

Strategy & Client Partnership

• Partner closely with paid media and client success teams to ensure the creative is data-informed from the start
• Represent the department in new business pitches, cross-sell opportunities, and client conversations. While you will not be clie

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rrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

• 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• 💰 Financial - Traditional and Roth 401(k) with a 3% company match
• 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

WORK ENVIRONMENT

Directive is a remote-first company. This role operates 100% virtually from your home office. We collaborate through Zoom and Slack. You will need a reliable setup, high-speed internet, and a professional working environment capable of running Adobe Creative Suite and video production software without interruption.

We accommodate global candidates in markets where Directive has established business operations, including Canada, Mexico, and the UK. Current, permanent work authorization in that country is required. Due to the nature of this role, you must be able to remain stationary for extended periods, operate design and video software on Mac or PC, and observe and interpret written and verbal communication consistently. Reasonable accommodations are available for qualified individuals with disabilities — contact recruiting@directiveconsulting.com.

ADDITIONAL INFORMATION

At Directive, one of our core values is People First. We are committed to fostering a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to recruiting@directiveconsulting.com.