Sales Marketing & Creative Strategy Lead
dmg::media · New York, NY · $150k–$185k
Posted by dmg::media on their careers site · View the original posting
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Sales Marketing & Creative Strategy Lead
Role: Sales Marketing & Creative Strategy Lead
Location: Hybrid, New York City
Job type: Full-time
Salary: $150,000- $185,000 plus annual discretionary bonus
About The Daily Mail
The Daily Mail reaches more than one billion people globally every month and is renowned for agenda-setting exclusives, breaking news, incisive commentary, and in-depth investigations. Our distinctive editorial mix spans news, showbiz, royals, lifestyle, health, sport, money, and more.
With more than 300,000 digital subscribers across the UK, US, Australia, and beyond, and a social media following of more than 150 million, Daily Mail is one of the world's most influential digital news organizations. Our platforms generate more than six billion video views each month across Facebook, TikTok, Instagram, YouTube, Snapchat, and other channels.
About The Role
Daily Mail is looking for a Sales Marketing & Creative Strategy Lead to help build the next generation of commercial partnerships for one of the largest and most influential media brands in the world.
This is a senior creative-commercial role at the intersection of sales, strategy, editorial, audience, content and client service . The mandate is straightforward: help us turn the extraordinary reach, editorial franchises, talent, cultural relevance and storytelling capabilities of the Daily Mail into ambitious ideas that major marketers want to buy.
We are looking for someone who has done this before—and at meaningful scale. The ideal candidate has spent their career at highly regarded digital media companies, developing integrated programs, tentpoles and brand partnerships that have generated significant revenue, including multiple $500K+ programs .
This person will work closely with our sales organization from the earliest stages of an opportunity: understanding what a marketer is trying to accomplish, identifying the Daily Mail assets that can uniquely address that challenge, developing the big idea, and helping bring that idea persuasively into the room.
Depending on experience, this leader may also oversee Client Services and the teams responsible for taking solid ideas from pitch deck to execution, ensuring that what we deliver for advertisers meets—or exceeds—the promise we sold.
What You'll Do
Build Big, Sellable Ideas
- Develop ambitious, differentiated advertising and sponsorship concepts across Daily Mail's portfolio of editorial, video, social, experiential, talent, data and other commercial capabilities.
- Create signature tentpole opportunities and ownable franchises that can attract significant advertiser investment and be sold repeatedly or across multiple categories.
- Translate major cultural moments—from elections and awards season to sports, entertainment, fashion, travel and major news events—into compelling commercial platforms.
- Move beyond inventory-driven selling to create ideas rooted in audience insight, advertiser objectives and
[…]
ly.
- A genuine love for the Daily Mail—its voice, pace, ambition, editorial instincts and ability to command attention. This person should understand what makes the Mail distinctive and be excited to build commercial ideas that amplify those strengths rather than sand them down.
The Person
- You are equal parts strategist, creative director and commercial operator .
- You can look at a client brief and quickly find the interesting problem underneath it. You understand the difference between an ad package and a big idea.
- You've built things that didn't exist before you got there — franchises, formats, or partnership models that outlasted the original pitch and got sold again.
- You are adaptable and can work quickly and collaboratively.
- You have the poise and energy to present and sell both to internal team and to a skeptical CMO and have ideas land.
- You don't need Daily Mail's voice softened to feel comfortable selling it. You get why the edge is the asset and you build ideas that amplify it rather than round it off.
About What We Offer
Competitive salary: $150,000–$185,000, plus annual discretionary bonus
Healthcare benefits.
Dental and optical coverage.
401(k).
Generous paid time off.
Excellent opportunities for professional development and career progression within a global media organization.
About Our Commitment
Daily Mail US is an Equal Opportunity Employer (EOE). We are committed to fostering diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in alternative formats or reasonable accommodations during the recruitment process. Any such information will be held separately from your application and will not be considered as part of the selection process.