Principal Product Designer, Visual (Merchant)

The posting, as DoorDash wrote it

About the Team

At DoorDash, design means making experiences for the people who order, the people who prepare, and the people who deliver. As a Designer at DoorDash, you want to build things that matter to real people. You're at your best when you can move from idea to shipped product quickly, bringing experiences to life that reach and influence users at massive scale. You'll care about whether the product you make solved a real problem for real people, or changed how someone experiences their day. You'll work shoulder-to-shoulder with Engineering and Product Management, dig into the data, and use LLM-powered tools alongside traditional design tools. If the LLM powered tools don’t exist yet, you build them.

About the Role

We’re looking for a Principal Designer to set the look, feel and identity of DoorDash’s merchant products. You’ll own the visual direction for DashOS, the software restaurants use to run their business: agentic experiences, point-of-sale, handheld, tablet, mobile and web. These products already work. Your job is to make merchants love using them and to give them a recognizable identity across every surface, including hardware where no design convention exists.

Visual craft is the center of this role. You’ll use code and AI tools to ship that craft, prototyping in React and generating and refining UI with tools like Cursor and Claude, so your ideas reach production with full fidelity. You’ll also define the visual foundation of the design system (tokens, components, guidance and examples) so that designers, engineers and AI tools all produce on-brand, high-quality UI. [Engineering partners build and maintain the tooling; you set the rules and the quality bar.]

You’ll join the Merchant design team and report to the Senior Director, Product Design for Merchant. This role is hybrid, with 1–2 days a week in a Design Hub.

You’re excited about this opportunity because you will…

• Set the visual direction for merchant products across DashOS and bring multiple teams around a shared vision, so the work compounds instead of duplicating.
• Ship high-craft interfaces with a clear point of view , turning complex, data-dense workflows into screens merchants can read at a glance in a busy kitchen or at the counter.
• Own the visual foundation of the design system : define the tokens, components, usage rules and examples that both people and AI tools apply. Review generated UI against that bar, record what good looks like, and improve the system based on how teams actually use it.
• Design for new surfaces . Create visual systems for points-of-sale, handhelds and agentic experiences where no existing paradigm applies.
• Influence through the work . Earn trust with prototypes and shipped products instead of decks, and keep your prototypes production-ready.
• Raise the bar across the team . Mentor senior designers, help close strong hires, and help people sharpen their sense of what to build and why.

We’re excited about you becau
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success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Notice Regarding Use of AI and Automated Tools: To streamline our hiring process, DoorDash utilizes an automated recruitment tool called Metaview.

How it works: Metaview assists our recruiting team by evaluating job related qualifications and characteristics in connection with hiring. The tool is designed and used to support - rather than replace - human decision-making; trained personnel make final decisions with meaningful human review and oversight, and DoorDash does not use Metaview or other AI-enabled tool in a manner that has the effect of subjecting applicants or employees to discrimination based on any protected characteristic or proxy or for engaging in any protected activity under applicable law.

Data Retention, Privacy & Bias Audit: Data collected during this process is retained in accordance with our Candidate Privacy Policy https://help.doordash.com/en-us/legal/article/ax-privacy-notice and applicable state laws. In compliance with New York City Local Law 144, the independent bias audit summary for Metaview is publicly available for review at https://trust.warden-ai.com/metaview/application-review .