Sr. Associate, Dasher Retention Marketing

The posting, as DoorDash wrote it

About the Team

DoorDash's mission is to grow and empower local economies. The Dasher Retention Marketing team is responsible for building lasting relationships with our Dasher community through personalized, scalable, cross-channel experiences that drive engagement, satisfaction, and long-term retention. We connect Dashers with the right message at the right moment across their lifecycle — from onboarding and activation through re-engagement and loyalty — using CRM channels including email, push, in-app messaging, and SMS.

About the Role

We are looking for a strategic, creative, and execution-oriented lifecycle marketer to join the Dasher Retention Marketing team as a Senior Associate. In this role, you will own CRM strategy, development, and build end-to-end across the Dasher lifecycle — from defining the retention strategy for a workstream, to designing and building the campaigns that bring it to life, to analyzing results and iterating.

You will be responsible for developing integrated retention strategies that maximize Dasher engagement and satisfaction, while owning the technical execution — segmentation, build, QA, and launch — that brings those strategies to market. The ideal candidate can think big picture about retention strategy in one moment and dive into the weeds of campaign build, QA, and reporting in the next.

You're excited about this opportunity because you will…

• Own end-to-end campaign strategy, development, and build — define the retention strategy for key workstreams on the Dasher retention team, then design and build the lifecycle programs that execute it across email, push, in-app messaging, and SMS channels.
• Design and build end-to-end campaigns with an emphasis on experimentation — manage audience segmentation, targeting, creative briefing and production, QA, launch, and post-campaign analysis within Braze and other internal tools.
• Partner cross-functionally — collaborate with Product, Engineering, Data Science, Integrated Marketing, and Strategy & Operations teams to deliver cohesive, high-impact retention programs.
• Analyze and iterate — review campaign performance, identify trends, and make data-informed recommendations to continuously improve retention strategy
• Connect individual projects to broader initiatives — ensure Dashers reached through individual campaigns are retained and progressed through ongoing lifecycle programs, from onboarding through resurrection.
• Stay current on best practices — monitor emerging trends in Retention Marketing and leverage your experience to uplevel the team around you.
• Expand your AI adoption and skillset — use DoorDash's robust suite of AI tools to accelerate experiment velocity and impact

We're excited about you because you have…

• 4+ years of experience in CRM, email, or lifecycle marketing
• Deep familiarity with CRM technology including ESPs and marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud, Customer.io)
• Experi

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success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Notice Regarding Use of AI and Automated Tools: To streamline our hiring process, DoorDash utilizes an automated recruitment tool called Metaview.

How it works: Metaview assists our recruiting team by evaluating job related qualifications and characteristics in connection with hiring. The tool is designed and used to support - rather than replace - human decision-making; trained personnel make final decisions with meaningful human review and oversight, and DoorDash does not use Metaview or other AI-enabled tool in a manner that has the effect of subjecting applicants or employees to discrimination based on any protected characteristic or proxy or for engaging in any protected activity under applicable law.

Data Retention, Privacy & Bias Audit: Data collected during this process is retained in accordance with our Candidate Privacy Policy https://help.doordash.com/en-us/legal/article/ax-privacy-notice and applicable state laws. In compliance with New York City Local Law 144, the independent bias audit summary for Metaview is publicly available for review at https://trust.warden-ai.com/metaview/application-review .