Marketing Director

The posting, as Emeraldx wrote it

About Forge

Forge’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.forgelive.com.

About Forge
At Forge, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.

Forge is seeking a Marketing Director to lead marketing strategy and execution for several events in the high growth Technology, Media and Advanced Industrials group.

This role will develop integrated marketing programs that grow qualified attendance, support exhibitor and sponsorship sales, strengthen brand awareness, and build year-round engagement with various communities. The Marketing Director will translate audience insights into compelling messaging and campaigns across email, paid media, social media, content, websites, and industry partnerships.

Working closely with the show leadership, sales, and cross-functional teams, this hands-on leader will own marketing planning, campaign execution, budget management, and performance reporting. The ideal candidate is a creative, analytical marketer and collaborative team leader who can connect strategic priorities with measurable event outcomes.

RESPONSIBILITIES

• Lead the marketing strategy, campaign calendar, and budget, aligning priorities with attendance, exhibitor, sponsorship, and revenue goals.
• Define audience segments, personas, and customer journeys; tailor messaging to each audience’s needs.
• Develop integrated attendee acquisition, retention, and reactivation campaigns using email, marketing automation, paid search, paid social, organic social, content, and partner channels.
• Partner with sales to develop exhibitor and sponsorship value propositions, sales collateral, prospecting campaigns, and lead-nurturing programs that support new business and renewals.
• Coach, develop, and inspire the marketing team; establish clear priorities, accountability, and opportunities for professional growth while remaining hands-on in execution.
• Manage marketing spend and channel performance; establish KPIs, monitor registration conversion, acquisition costs, engagement, and sales lead generation, and use testing and reporting to optimize results.
• Lead pre-show, on-site, and post-show marketing, including registration commun

[…]
nage multiple campaigns and event deadlines.

• Demonstrated ability to use data to improve audience acquisition, registration conversion, campaign performance, and website effectiveness.
• Experience developing marketing plans, managing budgets, and communicating performance against business objectives.
• Excellent copywriting, presentation, and communication skills, with the ability to tailor messaging for attendee, exhibitor, and sponsor audiences.
• Ability to build strong cross-functional relationships and thrive in a fast-paced, collaborative environment while demonstrating the company’s values.
• Ability to travel to events periodically, up to 15% annually, for up to a week at a time .

Preferred Qualifications

• BS/BA in Marketing, Communications, Business, or a related field preferred.
• T rade show, conference, or event marketing experience preferred.
• I nterest in or familiarity with residential systems integration, smart home technology, AV, lighting, automation, security, or networking preferred.

COMPENSATION & BENEFITS
Target Compensation: $85,000 - $110,000 annual salary (Bonus eligible)
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@Forge.com.