Brand Marketing Strategy Manager

The posting, as Empower Brands wrote it

Position Overview

The Brand Marketing Strategy Manager develops and owns the national marketing strategy for one or more franchise brands within the Empower Brands portfolio. Serving as the strategic marketing partner to Brand Presidents, this role translates business objectives into integrated marketing strategies, national campaigns, and scalable marketing playbooks that drive long-term brand growth and franchisee success. Working closely with Digital Marketing, Creative, Marketing as a Service (MaaS), and other shared marketing functions, the Brand Marketing Strategy Manager establishes brand positioning, messaging, standards, and strategic priorities while enabling successful execution across local markets.

Core Responsibilities

Brand Strategy & Planning

• Develop and own the annual marketing strategy for assigned brands or brand groups.
• Partner with Brand Presidents to establish strategic marketing priorities aligned with business objectives.
• Define and evolve brand positioning, messaging, and value propositions.
• Lead annual and quarterly marketing planning processes.
• Identify growth opportunities through customer insights, competitive intelligence, market segmentations, and industry analysis, translating findings into strategic recommendations that strengthen brand differentiation and long-term growth.
• Prioritize marketing investments to maximize long-term brand growth.

National Campaign Strategy

• Develop national marketing campaigns that support customer acquisition, brand awareness, and franchise growth.
• Establish campaign objectives, messaging, target audiences, and success metrics.
• Partner with Creative, Digital Marketing, and MaaS teams to develop integrated campaign strategies.
• Ensure campaigns align with brand positioning and overall marketing objectives.
• Evaluate campaign performance and recommend strategic improvements.
• Lead post-campaign strategic reviews and incorporate learnings into future campaigns, playbooks, and annual marketing strategies.

Brand System Development

• Develop and maintain marketing playbooks, frameworks, standards, toolkits, and implementation guides that enable consistent execution across the franchise system.
• Develop strategic messaging frameworks, campaign narratives, value propositions, and marketing briefs that guide Creative, Digital Marketing, and agency execution.
• Develop and maintain the strategic marketing standards, playbooks, and launch resources that support successful onboarding of new franchisees in partnership with Brand Marketing Managers and Operations.
• Partner with shared marketing functions to ensure consistency across channels, campaigns, and customer experiences.
• Develop strategic recommendations for National Advertising Fund (NAF) investment priorities, budget allocation, campaign objectives, and performance measurement in partnership with Brand Presidents and Finance.

Market Intelligence & Performance

• Analyze consumer behavi

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personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit EmpowerFranchising.com .

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time.