Digital Client Success Manager

The posting, as Encoura wrote it

Role Overview

The Digital Client Success Manager (DCSM) serves as the primary strategic and operational point of contact for assigned digital marketing clients, ensuring successful campaign execution, strong client relationships, and measurable performance outcomes. This role is responsible for managing the full lifecycle of digital marketing campaigns, including client onboarding, strategic planning, campaign coordination, launch readiness, optimization, reporting, and ongoing performance management.

Key responsibilities include leading client communication and strategic discussions, coordinating cross-functional workflows, overseeing campaign execution timelines, monitoring campaign performance, identifying optimization opportunities, and delivering actionable insights and recommendations to clients. The DCSM partners closely with Sales, Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing teams to ensure campaigns are executed efficiently, accurately, and in alignment with client enrollment and marketing objectives.

This role plays a critical part in supporting client retention, operational excellence, and long-term account growth by delivering a high-quality client experience, driving strategic value, and ensuring successful digital marketing outcomes across Encoura’s client portfolio.

A Day in the Life

• Lead the day-to-day management of a portfolio of digital marketing clients and campaigns, serving as the primary point of contact for strategic guidance, campaign updates, and ongoing support
• Coordinate campaign execution across internal teams including Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing to ensure campaigns launch accurately and on schedule
• Manage campaign timelines, deliverables, approvals, and operational workflows to maintain a seamless client experience and ensure alignment across departments
• Monitor campaign pacing, performance, and key KPIs while proactively identifying optimization opportunities related to targeting, creative, budget allocation, audience strategy, and conversion performance
• Analyze reporting data and platform insights to develop strategic recommendations and communicate campaign performance clearly to clients and internal stakeholders
• Lead recurring client meetings, performance reviews, onboarding discussions, and strategic planning conversations focused on achieving enrollment and marketing objectives
• Troubleshoot campaign, tracking, reporting, or operational issues while coordinating timely resolution across internal teams and external partners
• Identify opportunities to strengthen client relationships, support renewals, expand campaign scope, and introduce additional digital marketing strategies aligned with client goals
• Collaborate cross-functionally to improve internal workflows, operational efficiencies, communication processes, and scalable service delivery standards
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factors to ensure fairness and consistency across the organization. Certain roles may also be eligible for variable compensation in addition to base salary. Employees in this role are eligible for Encoura’s comprehensive benefits package, which includes health insurance, retirement contributions, paid time off, and other programs that support employee well‑being.
About Us

Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the Company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success.

Encoura’s expertise now spans enrollment, research, marketing, student success, and advancement and provides an unmatched combination of higher education experience and innovative solutions for colleges and universities. The Company also offers Encourage® — the nation’s largest free college and career planning program used by millions of high school students and educators nationwide.

It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S.

Encoura endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team.

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