Chief Marketing Officer

The posting, as Erepublic wrote it

About e.Republic
e.Republic is a leading organization focused on empowering state and local government and education through data, media, and events. We are committed to providing insightful guidance, promoting innovation, and forging connections that drive the adoption of technology solutions in government.
We are a Certified Amazing Workplace as well!

Department: Marketing
Manager: Chief Executive Officer
Direct Reports: Yes
Full time/Part time: Full-time
Status: Exempt
Location: U.S.-based, Remote
Compensation: $10,833.33 - $11,458.33/pay period plus bonus plan

Summary of Overall Job
The Chief Marketing Officer leads e.Republic’s enterprise marketing, brand and communications, Design, and customer-facing Marketing as a Service functions. Reporting to the CEO, the CMO is responsible for strengthening e.Republic’s position in the state, local government and education (SLED) market; driving measurable growth and engagement across private- and public-sector audiences; ensuring a distinctive and consistent brand and creative experience; and building a high-performing customer marketing services business.
The CMO oversees company and product positioning, demand generation, public-sector marketing, product marketing, digital marketing, corporate communications, Design, marketing operations, and Content Studio. The CMO also leads the continued transformation of these functions through AI, data, technology, and modern operating practices to improve quality, speed, personalization, productivity, and measurable business impact.
Essential Duties & Responsibilities
Enterprise Marketing & Growth

• Develop and lead e.Republic’s integrated marketing strategy in support of company priorities, product growth plans, and revenue objectives.
• Own Marketing’s contribution to private-sector pipeline and revenue through integrated demand generation, account-based marketing, digital marketing, content, events, paid media, partnerships, and customer marketing.
• Build and lead public-sector marketing programs that increase subscriptions, event attendance, council and program participation, survey response, community engagement, and adoption of e.Republic offerings.
• Lead product marketing, including segmentation, value propositions, positioning, messaging, go-to-market strategy, product launches, and market education.
• Develop customer and audience journeys across e.Republic’s portfolio that improve engagement, conversion, cross-sell, retention, and participation.
• Partner closely with Sales, Product, Events, Media, and other business leaders to create an integrated company growth system.

Brand, Communications & Design

• Own e.Republic’s brand strategy, company and product positioning, messaging architecture, and brand governance.
• Lead corporate communications, public relations, reputation management, thought leadership, and major company announcements.
• Lead the Design organization and establish a cohesive creative vision and brand expression a

[…]
rimentation, analytical rigor, and measurable performance.

Skills & Qualifications

• 12+ years of progressive marketing leadership experience, including significant leadership within a complex B2B, media, information, technology, events, research, marketplace, and/or professional-services organization.
• Demonstrated experience leading a broad marketing function encompassing brand, demand generation, digital, product marketing, communications, and marketing operations.
• Proven track record driving pipeline, revenue contribution, customer engagement, and measurable business outcomes.
• Experience leading or overseeing creative and Design capabilities across multiple products, channels, and experiences.
• Experience leading a customer-facing marketing, agency, studio, professional-services, or similar fee-based business strongly preferred.
• Strong knowledge of modern digital marketing, account-based marketing, marketing automation, paid media, search, SEO/AEO/GEO, analytics, and evolving AI-enabled marketing practices.
• Demonstrated success applying AI and technology to workflows, organizational transformation, productivity, and business performance.
• Strong experience in product positioning, go-to-market strategy, customer journeys, and marketing to multiple constituencies with different needs and value propositions.
• Strong strategic, financial, analytical, organizational, and talent-development skills.
• Exceptional collaboration and communication skills, including the ability to operate as a strategic partner to the CEO, executive leadership, Sales, Product, and other company leaders.
• Experience with state and local government and education markets strongly preferred.
• Bachelor’s degree or equivalent professional experience; advanced degree a plus.
• Private Equity experience a plus.
• Must reside in the United States and maintain a remote work environment with reliable Internet access.

This Job Description is subject to change.

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