Principal Product Manager- Activation

The posting, as Evolve wrote it

At Evolve , we’re on a mission to make vacation rental easy for everyone. Our high-performing, customer-obsessed team runs on curiosity, communication, and accountability—working together to create exceptional experiences for our owners and guests. Whether solving big challenges, delivering outstanding results, or celebrating wins, we approach every day with purpose and passion. If you’re ready to join a mission-driven company where every teammate has the opportunity to thrive, Evolve might just be the place for you.

Why this role

Evolve is on a mission to make vacation rental easy for everyone, and that starts with the homeowners who trust us with their properties. Signing with Evolve is only the start. Before an owner earns a dollar, their home has to be set up, photographed, permitted, priced and listed — and every one of those steps is a place where owners stall or drop off.

As Principal Product Manager for Activation, you'll own that journey, from signed agreement to a live, bookable listing. You'll be measured on how many owners go live, how quickly, and whether they're still with us six months later — not just on activation volume. The levers are known and largely unowned today: property setup, photo scheduling, permits and compliance, rates, and multi-property onboarding. Your job is to turn them into a roadmap and move the number.

The team

Growth owns Evolve's owner-acquisition funnel, from first impression through qualified lead and signup, and all of our marketing. This role extends Growth's product work past signup into activation, working side by side with the Onboarding team that runs the process today.

What you’ll do

• Strategy & Roadmap
• Own the product roadmap from signed agreement to a live, bookable listing, with activation rate, time to live and 180-day retained activations as the measures of success
• Find where owners stall — property setup, photo scheduling, permits, rates, multi-property onboarding — and decide what to fix first and how
• Build & Experiment
• Ship product changes that take manual steps out of onboarding, from self-serve setup to automated scheduling and reminders
• Run experiments end to end: write the hypothesis, scope the build, measure the result, make the call
• Own activation instrumentation with analytics, so every step from signup to live can be measured by cohort
• Partnership
• Work closely with Onboarding and Operations, who run the process today, to change the system underneath it rather than adding more manual work
• Partner with Lifecycle Marketing on the onboarding journey and with the Funnel Conversion PM on the handoff at signup
• Talk to owners — single-property and portfolio — and turn what you learn into product decisions

What makes you a great fit

• 8+ years of product management, with meaningful time owning onboarding, activation or time-to-value
• Experience in a two-sided marketplace or operations-heavy business, ideally on the supply or seller side
• A tra

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immediate vesting match.

• Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage.
• Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance.
• Time to Recharge: Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you.
• Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties.
• Growth Opportunities: World-class onboarding programs, learning, and development resources to help you grow your impact.
• Connection: Employee Resource Groups celebrating our diverse communities at Evolve.

How we work together

With our core values as our guide, every Evolver helps shape the company we want to work for and the people we want to be. We’ve cultivated a culture of collaboration, care, and responsibility that we can all be proud of, and we’re excited to see what you’ll bring as your authentic self.

Still curious about who we are and what we do? Read more about our business and our culture at evolve.com .

EEO

At Evolve, we are committed to diversity and inclusion. As an equal opportunity employer, all qualified candidates will be considered for employment without regard to race, color, creed, religion, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, marital status, national origin, ancestry, citizenship status, military service or veteran status, physical or mental disability, or any other legally protected characteristic. Evolve participates in e-Verify for all positions.

If you have a disability or special need that requires accommodation at any point in the hiring process, please let your recruiter know.