Growth Marketing Manger

The posting, as Exa wrote it

ABOUT EXA

We raised a $250M Series C to build the search engine for AIs. Led by a16z, with existing investors Benchmark, Lightspeed, and YC doubling down, the round brings Exa's valuation to $2.2 billion.

Exa is building a search engine for the AI era. Our Search API currently powers agents, Fortune 500s, and AI labs as we transform an industry that hasn't been disrupted since the 90s. We're a largely SF-based team of ~100 from Harvard, MIT, Meta, Google Research, ex-founders, and dropouts alike.

We are rapidly building the most intelligent search engine in history. We're high agency, low ego, and united by the feeling that this is one of the last problems worth getting right.

We are looking for a Lifecycle Marketing Manager to build the programs that turn new developer signups into activated users and engaged enterprise opportunities.

ABOUT THE ROLE

We have two lifecycle motions moving at completely different speeds. A developer signs up, and within minutes either makes a successful API call or drifts away. An enterprise account can take months to move, involve a dozen people, and require sustained education across technical and business stakeholders. You own both as deliberately separate tracks.

On the self-serve side, the work is activation: getting a new signup to their first successful API call, then building the habits and usage signals that indicate real intent. The best programs will feel more like useful product guidance than marketing. Anything generic will be ignored.

On the enterprise side, you build the journeys that keep Exa credible through a long buying cycle: persona-based education, buying committee engagement, stalled opportunity reactivation, and the content paths that help an account move from interest to evaluation.

You will also own the lifecycle side of our webinar program: audience strategy, promotion, segmentation, and follow-up. PMM, DevRel, founders, and other subject matter experts will shape the topic and host. You will make sure the right people attend and that interest turns into meaningful next steps.

This is an AI-first role at an AI-first company. Personalization, drafting, journey QA, segmentation, and reporting should be AI-accelerated so one person can operate two strong lifecycle motions without creating a pile of manual work.

This role is based in person at our San Francisco HQ.

WHAT YOU'LL OWN

SELF-SERVE ACTIVATION

• Own the developer journey from signup to first successful API call, early repeat usage, and an agreed activation or PQL threshold.
• Build product-triggered messaging, onboarding sequences, and interventions that recover stalled new users.
• Partner closely with Product and Engineering on the broader onboarding experience while owning the lifecycle programs that support it.
• Success is measured by signup-to-first-call conversion, early repeat usage, and the percentage of new users who reach activation or PQL thresholds.

ENTERPRISE NURTURE

• Own the lon

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mindset. You have shipped automations and workflows using LLMs and other tools, not just used ChatGPT to write copy.

NICE TO HAVE

• Experience at an API-first or developer tools company with a free tier.
• Fluency with product analytics and event-triggered messaging based on usage data.
• Experience building PQL programs and partnering with Sales on product-led pipeline.
• SQL or comfort pulling and validating your own segments.
• Experience with enterprise buying committees and account-based nurture.
• Experience with webinar or virtual event platforms at scale.
• Familiarity with hybrid PQL and MQL models and how lifecycle programs support both.
• Experience working in a high-growth environment where the processes and programs still need to be built.

BENEFITS

• Health and wellness: Premium medical, dental, and vision coverage, plus a monthly wellness benefit and a monthly commuter benefit for our SF team.
• Fertility and family planning: Reimbursement for eligible egg freezing and related medical expenses up to a $15,000 lifetime maximum, plus 16 weeks of fully paid parental leave for all new parents, whether through birth, adoption, surrogacy, or foster placement.
• Life at Exa: Lunch and dinner served daily, an office stocked with snacks, coffee, and health supplements, fresh bread from a local bakery every morning, weekly milk tea deliveries, monthly picnics, and parties to celebrate the wins and each other.
• Visa sponsorship: We sponsor visas for exceptional candidates and welcome applicants from all backgrounds and locations.

Exa is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, marital status, pregnancy or related conditions, criminal histories consistent with applicable law, or any other basis protected by applicable law.