AI Web & Content Growth Manager

The posting, as Fabrichealth wrote it

About Fabric Health
At Fabric Health, we are powering boundless care by solving healthcare’s biggest challenge: clinical capacity. We aren’t here to disrupt healthcare; we’re here to fix it. We unify the care journey from intake to treatment, using intelligent automation to remove administrative burdens and make care delivery 2-10x more efficient. Our technology empowers clinicians to move faster and focus on what matters most: the patient.

We are a mission-driven team of brilliant minds trusted by leading organizations including Intermountain Health, OSF HealthCare, SSM Health, and MUSC Health. Our vision is backed by premier investors such as Thrive Capital, GV (Google Ventures), General Catalyst, and Salesforce Ventures. We move quickly for good reason, listen deeply to solve big challenges, and build products with the same care and quality we’d want for our own loved ones.

Learn more: About Us | News & Press | LinkedIn | Careers

About the Role
As our AI Web & Content Growth Manager, you drive the scale of content production and web operations for a direct-to-consumer healthcare website. You will contribute to content strategy and write and edit where it counts, but your center of gravity is the system that enables scale. You will own and run the content production engine: configuring automation workflows, engineering and refining the prompts, guardrails, and templates that drive it, and leading the quality and compliance process every generated asset passes through before it goes live. You act as the critical human-in-the-loop making automated content production possible in a regulated industry.

You will also serve as the connective tissue across the entire pipeline, bridging the automation tools, SEO and GEO search requirements, supporting vendors, and internal reviewers across product, engineering, creative, medical, and legal teams. Keeping a site of this size accurate and performant requires moving cross-functional priorities forward, not just managing your own queue.

What You'll Do
As our AI Web & Content Growth Manager, you own the content production engine. Your primary responsibilities include:

• AI Content Automation & Web Operations:
• Build, own, and operate our AI-native content pipeline end-to-end using platforms like AirOps, configuring workflows, engineering prompts, and troubleshooting automation to reliably produce on-brand output at scale.
• Administer the HubSpot CMS, building and maintaining the landing pages, templates, and modules that the automation publishes into, plus the workflows connecting automation tools to HubSpot.
• Develop on-page optimization, translating metadata and structured-data requirements into automation rules and templates rather than relying on one-off manual edits.
• Lead or participate in platform migration work, including content audits, URL mapping, redirect strategy, and post-launch QA.
• Manage vendor relationships, including AI content platforms and any supporting technical web

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er be sent a Zoom link to set up or conduct an initial interview. All interviews are conducted via video unless specifically stated by our team as an audio call. We never conduct interviews via chat, social media, Skype, or WhatsApp.

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