Staff Product Manager, Brand Success

The posting, as Faire wrote it

About Faire

Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.

We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

You’ll own making sure all brands can succeed on Faire, whether they are just starting out or driving millions a year. Faire has a robust suite of programs and tools that help brands grow, and when brands take our guidance, they grow measurably faster - driving top actions is worth an estimated 15-30% increase in brand lifetime value. The catch is that today, most guidance comes from calls with account managers, and brands have no reliable way to discover or act on it themselves: our notifications, nudges, and emails deliver disjointed advice, don’t give sufficient context, and aren’t personalized to what matters most for a given brand’s shop setup and goals.

Your job is to build a system that can score a brand’s shop, measure the value of potential actions, identify the top opportunities, and communicate those to our brands at the right time and in a compelling way. You’ll work closely with the pods that built the programs to deeply understand the mechanics and the adoption blockers, and with our Success, Product Marketing, and Sales teams to deliver an omnichannel strategy for driving adoption.

If you love figuring out what makes users successful, building systems that change behavior, working across product and GTM teams, and you get excited about creating real, measurable value for small business owners, this is the role for you.

What you'll do

• Set the strategy for brand success. Deeply understand which behaviors make brands successful on Faire, what blocks brands from adopting them, and where guidance should come from product versus a person.
• Own the brand success roadmap end-to-end. Define strategy and sequencing across rebuilding key systems, shipping contextual nudges, and deep-diving into top actions.
• Go deep on the highest-value actions. Understand blockers, build education and reasons to believe, determine contextual moments to target, and make each action as close to one click as possible, starting with what new brands need in their first 30 days.
• Build the targeting and triggering system. Estimate the LTV impact of each action, rank each brand's personalized top opportunities, and fire on the

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ble paid time off, plus company-wide recharge days

• Paid parental leave up to 16 weeks
• Comprehensive health coverage, with options varying by location
• Fertility and family-building benefits through Carrot, including a lifetime reimbursement allowance
• Mental health support and coaching through Modern Health
• Stipends to support your professional development, wellness, and work from home needs
• Employer-sponsored retirement plan, dependent on country of employment

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog .

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form ( https://bit.ly/faire-form)

Privacy

For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)