Customer Marketing Associate, Promotional Strategy

The posting, as FanDuel wrote it

THE POSITION
Our roster has an opening with your name on it

We’re looking for a Customer Marketing Associate, Promotional Strategy to play a critical role in shaping and scaling FanDuel Predicts’ promotional ecosystem. This role will lead the execution and continuous evolution of our All Customer Promotions strategy, while also contributing to broader promotional and loyalty strategy development.

You will work cross-functionally across Operations, GTM, Commercial, Product, Legal and external partners to ensure promotions are not only executed seamlessly, but designed and optimized to drive meaningful customer engagement and retention. This is an opportunity to operate at the intersection of strategy and execution, owning a critical revenue-driving lever while helping define how promotions evolve as part of a broader loyalty system.

THE GAME PLAN
Everyone on our team has a part to play

• Own day-to-day promotional execution, including coordinating operational setup and developing and managing promotional tickets
• Manage core promotional processes, including Legal reviews and term development, creative requests, and maintaining promotional trackers to ensure campaigns are accurate and delivered on time
• Liaise with core delivery stakeholders (Ops, Creative, Legal, Commercial) including defining promotional objectives and needs, providing feedback, and tracking delivery
• Help drive the forecasting process for all Predicts promotions, as well as monitoring promo performance and cost reporting to measure success
• Contribute to post-mortem promotion analysis for major Predicts moments, offering insights and optimizations for future promotional efforts
• Proactively ideate on new promotional constructs and opportunities to enhance near- and long-term customer engagement and retention
• Conduct ongoing competitor tracking to gain a deeper understanding of promotional capabilities across the market landscape and identify opportunities for differentiation
• Help shape the broader loyalty strategy, contributing insights on how promotions ladder into longterm retention and customer value

THE STATS
What we’re looking for in our next teammate

• Bachelor’s degree or equivalent industry experience preferred.
• 1-3 years of experience in marketing, preferably in gaming, sports, or a highly-regulated industry.
• Proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)
• Meticulous attention to detail, outstanding organizational skills, project management skills, and ability to multi-task and prioritize.
• Data-driven mindset and strong analytical skills; using data to tackle problems and translate results into recommendations.
• Strong understanding of promotions, loyalty programs, and customer retention strategies.
• Has a positive attitude and loves opportunities to collaborate with others.
• Ability to work in a fast-paced, dynamic environment with tight deadlines.
• An avid

[…]
ormance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com .

The applicable hourly range for this position is $ 35.10 - $43.75 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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