SEO Marketing Associate

The posting, as FanDuel wrote it

THE POSITION
Our roster has an opening with your name on it

FanDuel is seeking an SEO Marketing Associate to drive organic growth for FanDuel’s sportsbook, casino and marketing websites. In this role, you will lead search engine optimization to grow organic traffic and acquisition, while building a growing focus on generative engine optimization (GEO) and answer engine optimization (AEO) so FanDuel is found, cited, and recommended in AI platforms such as Google AI Overviews, ChatGPT, Perplexity, Claude and Gemini. You will collaborate closely with Content, Product, Marketing, Legal/Compliance, and Analytics teams to shape how customers find and engage with FanDuel across search engines, LLM platforms.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Lead SEO strategy for FanDuel’s websites to increase organic traffic, non-brand acquisition, and brand visibility across casino and sports casino
• Conduct keyword, topic, and competitive research to inform content creation, updates, and roadmap priorities
• Partner with writers, editors, product managers, and designers to optimize content for organic discovery from brief through publication
• Manage content calendars and page-level optimizations aligned with major sports seasons, live events, and business goals
• Audit and improve on-page and technical SEO elements (meta tags, headers, internal linking, crawlability, page speed, etc.)
• Develop GEO and AEO strategies to improve visibility in AI Overviews, LLM-powered search, and answer engines, including answer-ready content formats such as FAQs, concise definitions, and comparison and how-to guides
• Strengthen entity signals and brand authority across the web, including structured data (Schema.org/JSON-LD), consistent product information, and third-party mentions
• Build and track visibility in AI platforms, measuring how FanDuel is mentioned, cited, and described, and translating findings into content and product priorities
• Monitor and report on performance using Google Search Console, SEMrush, Ahrefs, app store analytics, and emerging AI visibility tools, translating data into clear recommendations
• Stay on top of search, & AI algorithm updates and evolving platform behavior
• Collaborate with engineering, analytics, and legal/compliance teams on technical SEO initiatives, A/B testing, and responsible content standards for regulated products

THE STATS
What we’re looking for in our teammate

• 2–3+ years of experience in SEO, digital content marketing, or editorial SEO operations
• Deep understanding of SEO fundamentals including keyword targeting, content structure, and technical hygiene
• Working knowledge of GEO and AEO, including how LLMs and answer engines retrieve, synthesize,

[…]
ormance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com .

The applicable hourly range for this position is $ 35.10 - $43.75 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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