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Senior Technical Product Marketing Manager, Performance

Fastly · Denver, CO; New York City, NY; San Francisco, CA · $132.1k–$186.4k

Posted by Fastly on their careers site · View the original posting

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The posting, as Fastly wrote it

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including GitHub, Yelp, Paramount, and JetBlue.

We're building a more trustworthy Internet. Come join us.

Posting Open Date: 11/4/26

Anticipated Posting Close Date*: 12/4/26

*Job posting may close early due to the volume of applicants.

Senior Technical Product Marketing Manager – Performance

We're looking for a Senior Technical Product Marketing Manager to drive go-to-market strategy, and positioning for Fastly's application and API performance solutions. In this role you will articulate the technical details of how Fastly talks about performance and why it’s needed in a world where a growing share of traffic hitting applications and APIs is no longer human. Performance has always been core to Fastly's story. What's changing is who and what that performance now has to serve.

In partnership with Product Management, Sales, Customer Success, and Marketing, you will translate deep technical understanding of modern traffic patterns into launches, solution sets, and enablement that help internal team members, customers, and prospects see Fastly as the platform built for how the internet actually behaves today.

What You'll Do

  • GTM Launch Execution: Design, enable, execute, and measure product launches and go-to-market plans in alignment with Product Marketing and other cross functional teams
  • Positioning: Own positioning for how Fastly's platform delivers performance for both human and non-human traffic — including AI crawlers, fetchers, and autonomous agents — developing narratives that resonate with technical buyers.
  • Report on emerging Traffic Patterns: Stay ahead of how AI-driven and automated traffic is reshaping application and API performance requirements, and translate that understanding into empirical product positioning and content.
  • Competitive Differentiation: Position Fastly's performance capabilities against both legacy CDN vendors and newer entrants addressing AI-era traffic.
  • Cross-Sell Narrative: Build narratives that help existing customers understand the value of Fastly's expanding performance capabilities as their traffic mix evolves.
  • Sales Enablement: Partner with sales and enablement teams to create trainings, slide decks, and other assets they can use in their sales cycles.
  • Market Positioning: Apply competitive intelligence and market context from Portfolio Intelligence to optimally position Fastly's performance-oriented products and features.
  • Cross-Functional Alignment: Collaborate cro

[…]
looking for humble, sharp, and creative folks to join the Fastly team. If you think you might be a fit please apply! A fully completed application and resume or CV are required when applying.

All job applications must be submitted through our official careers site at www.fastly.com/about/careers . We will never request sensitive information, such as your Social Security number, bank account or credit card information during the application process. All official communication will come from an @ fastly.com or @ recruiting.fastly.com email address.

Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at candidateaccommodations@fastly.com or 501-287-4901.

Fastly collects and processes personal data submitted by job applicants in accordance with our Privacy Policy . Please see our privacy notice for job applicants .