Product Marketing Manager

The posting, as Findhelp wrote it

We’re changing the way people connect to social care.

At Findhelp, we’ve built a comprehensive platform of products and services that make it easy for you to connect people to resources, follow them on their journey, and track your impact in a fast and reliable way. Our industry-leading social care network includes more than half a million local, state, and national programs that serve every ZIP Code in the country, from rural areas to major metropolitan centers. Findhelp is headquartered in Austin, Texas and has been enabling healthcare, government, education, and other organizations to connect people with the social care resources that serve them, with privacy and security, since 2010.

As a mission driven organization, we are focused on creating a positive impact by connecting people in need to the programs that serve them with dignity and ease. Powered by our proprietary technology that enables people to find the resources available in their area, we have helped millions of Seekers find food, health, housing and employment programs.

About the role
The Product Marketing Manager plays a key role in the development of product and competitive positioning, sales collateral, integrated marketing campaigns, and external product communications. You will take the lead on content and communication strategy for sales enablement for our products. You will help us promote Findhelp through a deep understanding of our target audience: people looking for help, community organizations, and customers. This role will make significant contributions through product definition, competitive positioning, presentations, and thoughtful content creation. You will help shape the voice of the product to grow our users.

What you'll do

• Lead and manage go-to-market strategy and product marketing campaigns that focus on awareness, adoption, usage, and revenue growth.
• Define product positioning, develop key messaging, and create tools that will enable our Sales team to effectively position the product within target markets.
• Act as a liaison between Sales, Marketing, and Engineering to draft technical content appropriate for various audiences and stakeholders.
• Author and assist with internal and external product marketing materials (sales enablement content, website copy, white papers, etc.) that highlight the benefits of our product and support brand consistency.
• Work with Product and Engineering to understand new and updated features, in order to write customer-facing feature documentation
• Identify & track metrics to determine the effectiveness of product marketing activities.
• Conduct market analysis and report on developments in a competitive landscape, help establish product differentiators, and support the RFP process.

Qualifications

• 5+ years marketing and/or sales enablement experience
• Strong written communication (can provide examples)
• Ability to manage multiple projects and deadlines with attention to detail
• Able to adapt to ch

[…]
in the know

• Adept at translating complex technical concepts into easily understandable messaging
• Action-oriented and hold your peers and leaders accountable for deliverables
• Collaborative, organized, and analytical

Physical demands and work environment

• This job is based on-site in Austin, TX, Madison, WI.
• This is largely a sedentary role; standard office equipment is used, such as laptops, monitors and headsets, if needed.
• Ability to lift up to 30 pounds.
• Limited travel may be required.

We value being together : We believe being together enables stronger relationships, collaboration, and culture.
This position is in office and candidates must be located in Austin, Texas or Madison, Wisconsin.

Perks at Findhelp

• 401k & equity grants
• Fully stocked kitchens across all three office locations
• Onsite gym at our Austin HQ
• Paid parental leave
• Competitive PTO & 10 paid holidays
• Comprehensive Medical, Dental, and Vision insurance with 100% company-paid coverage for employee only coverage
• Dog-friendly office in Austin HQ
• 24/7 access to telemedicine and counseling
• Book Purchasing Program

We’re building a diverse, inclusive team
You’re welcome here. We want everyone to be able to easily connect to the help they need, and we want our teams to reflect and represent our communities. It is our policy to recruit, hire, train, and promote individuals, as well as administer any and all Company policies, without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin or ancestry, physical and mental ability, political affiliation, race, religion, creed, sexual orientation, socio-economic status, veteran status, or any other protected class, in accordance with applicable laws. Accommodations are available for applicants with disabilities.

Here are some of the ways we support our staff:

• Culture Committee
• Leadership Development Training
• Paid Volunteering Time