Senior Lifecycle Marketing Manager

The posting, as Fireworks wrote it

ABOUT US

Fireworks is the platform for specialized intelligence, enabling companies to build, train, and serve AI models tailored to their own data, workflows, and products. Founded by the team behind PyTorch and backed by AMD, Atreides, Benchmark Capital, Index Ventures, Lightspeed, NVIDIA, Sequoia Capital, and TCV, Fireworks powers production AI with hundreds of state-of-the-art open models across text, image, embedding, audio, and multimodal workloads. Today, Fireworks is a Series D company valued at $17.5 billion, bringing together an ambitious, collaborative team that's building the future of enterprise AI.

THE OPPORTUNITY

We're looking for a Lifecycle Marketing Sr. Manager to build and scale the customer journeys that power Fireworks' growth engine across both product-led and sales-led motions.

This isn't a traditional CRM or email marketing role. It's a strategic growth role focused on delivering the right message, to the right audience, at the right time—whether they're a prospective buyer, self-serve developer, or enterprise customer.

You'll own the strategy and execution of personalized lifecycle experiences across email, in-product messaging, web, AI-powered touchpoints, and sales- and customer success-enabled programs. Working closely with Product, Growth Marketing, Product Marketing, Sales, Customer Success, Engineering, and Data, you'll build intelligent customer journeys that nurture prospects, accelerate product adoption, deepen customer engagement, and drive long-term retention and expansion.

You'll define how Fireworks communicate throughout the customer lifecycle using behavioral data, product usage, account insights, experimentation, and automation to create experiences that feel timely, relevant, and personalized. You'll also build lifecycle systems that continuously improve through AI, customer behavior, and experimentation.

This is a foundational opportunity to build Lifecycle Marketing from the ground up at one of the fastest-growing AI infrastructure companies.

WHAT YOU'LL BE DOING

OWN THE LIFECYCLE STRATEGY

• Design and own Fireworks' lifecycle strategy across the entire customer journey—from lead nurture and onboarding through activation, adoption, retention, expansion, and advocacy.
• Build scalable lifecycle programs that accelerate pipeline, improve customer engagement, and drive long-term product adoption and revenue growth.
• Develop lifecycle frameworks that support both self-serve (PLG) and enterprise (SLG) customer journeys.

BUILD DEMAND GENERATION & CUSTOMER JOURNEYS

• Build and optimize always-on nurture programs for net-new prospects, marketing-qualified leads, remarketable audiences, product users, and existing customers.
• Create personalized experiences across email, in-product messaging, web, onboarding, product announcements, customer education, and AI-powered touchpoints.
• Develop lifecycle messaging and content that is timely, relevant, and personalized based on wh

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bSpot, Marketo, Braze, Customer.io http://Customer.io, Iterable, or similar platforms.

• Strong understanding of audience segmentation, lifecycle operations, email best practices, marketing automation, and customer journey orchestration.
• Experience partnering cross-functionally with Product, Sales, Customer Success, Engineering, Product Marketing, and Analytics.
• Strong analytical mindset with experience using experimentation, customer insights, and behavioral data to optimize lifecycle performance.
• Excellent communication and content development skills with the ability to translate customer insights into scalable lifecycle strategies.
• Comfortable building new systems, processes, and programs in fast-moving, ambiguous environments.

BONUS POINTS FOR

• Experience at a developer-focused, infrastructure, cloud, or AI platform company.
• Experience supporting both PLG and enterprise sales motions.
• Experience with product analytics platforms such as Amplitude, Mixpanel, Heap, or similar tools.
• Familiarity with AI-powered personalization, agentic workflows, or LLM-driven customer experiences.
• Experience supporting usage-based or consumption-based business models.
• Experience with customer journey orchestration, experimentation, personalization, or CDP platforms.

WHY FIREWORKS?

• Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
• Build What’s Next: Work with bleeding-edge technology that impacts how businesses and developers harness AI globally.
• Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI—no bureaucracy, just results.
• Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.

Fireworks AI is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all innovators.