Director, Product Marketing

The posting, as First Due wrote it

About First Due

First Due’s mission is to prevent first responder injury or death by providing fire and EMS agencies with transformative, end-to-end software solutions that empower them to run safer, smarter, and more effective operations.

Job Title: Director, Product Marketing

Location : Remote - US Only
Country : United States
Department : Marketing
Reports To : Chief Marketing Officer
Position Type : Full-Time
Salary : $190,000

Job Summary

First Due is seeking an experienced and strategic Director, Product Marketing to lead the segmentation, positioning, messaging, go-to-market strategy, and commercial success of our industry-leading public safety software platform. This role is responsible for translating complex product capabilities into compelling customer value, enabling Sales and Customer Success, and driving market adoption across Fire, EMS, Law Enforcement, Fire Prevention, Community Risk Reduction, and Emergency Management.

As the voice of the market within the organization, the Director, Product Marketing Management will partner closely with Product Management, Sales, Customer Success, Revenue Operations, and Executive Leadership to ensure our products are positioned effectively against competitors, resonate with public safety decision-makers, and support First Due's continued growth. The ideal candidate combines strategic thinking with hands-on execution and has experience building out the product marketing function in B2B enterprise/AI.

Key Responsibilities

• Build, coach, and develop a high-performing product marketing team.
• Build and maintain the segmentation strategy for current market focus and future market investments.
• Develop and maintain differentiated product positioning and messaging that clearly communicate customer value across our public safety markets.
• Partner with executive leadership and key stakeholders to update the overarching First Due story, what makes us special, and why agencies need to modernize.
• Lead go-to-market strategy for new product launches, major feature releases, pricing updates, and product enhancements.
• Collaborate with Product leadership to influence roadmap prioritization using market insights, customer feedback, win/loss analysis, and competitive research.
• Own competitive intelligence, staying current on strategies, tactics, pricing, and product developments across key competitors.
• Build comprehensive launch plans that align Product, Marketing, Sales, Customer Success, and Executive stakeholders.
• Translate technical functionality into clear, compelling customer benefits tailored to executive, operational, and frontline public safety audiences.
• Develop sales enablement materials including battle cards, presentations, demo narratives, objection handling guides, and other customer-facing collateral.
• Create messaging frameworks that support digital marketing campaigns, website content, demand generation, webinars, trade shows, analyst relations, and custo

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), flexible PTO, a fully remote workplace, a technology stipend, opportunities for advancement, and other benefits and perks that sets our team apart. Visit www.firstdue.com to learn more.

If you are a resident of a state requiring wage transparency, please reach out to people@firstdue.com for a reasonable estimate of annual base compensation and any eligible incentive compensation. The actual compensation offered to successful candidates for roles may be higher or lower, based on non-discriminatory criteria including but not limited to relevant professional experience, geographic location, knowledge, skills, and abilities. This range will be reviewed on a regular basis.

First Due is an equal opportunity employer. We do not discriminate in any aspect of employment on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status or class. We are committed to promoting an environment of respect, acceptance, diversity and inclusivity, and equal opportunity. Discrimination and harassment of any type in any form will not be tolerated.

When you apply for a role at Locality Media, LLC d/b/a First Due, we collect personal information such as identifiers (e.g., name, email, phone number), professional and employment information, education information, and information you provide in your application materials. We use this information to evaluate your candidacy, communicate with you, and manage our recruiting process. We may share this information with our service providers who assist with recruiting and background screening. We do not sell or share applicant personal information for cross-context behavioral advertising. We retain applicant information in accordance with our data retention policies. California residents have rights under the California Consumer Privacy Act (CCPA), as amended by the CPRA. For more information, please review our Candidate Privacy here .