Director, Content (FloTrack)

The posting, as FloSports, Inc. wrote it

FloSports is a world-class sports media company strategically positioned to be the essential  destination for passionate sports fans, delighting them with live event coverage, breaking news,  highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day  by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport  verticals and hundreds of streaming partners. FloSports is creating the home for college  conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling,  and more, and we are looking for innovative and passionate people like you to help us!

THE ROLE

FloSports is a world-class sports media company dedicated to serving passionate sports fans through live events, original content, breaking news, highlights, rankings, and in-depth coverage across more than 25 sports.

We are seeking an experienced, strategic, people-first Director, Content (FloTrack) to lead the content strategy and day-to-day creative operations of FloTrack, a destination for track and field, cross country, and road/trail racing coverage.

This leader will be responsible for growing FloTrack's audience, strengthening its content authority, driving subscription acquisition and engagement, and maximizing the impact of our content across digital and social platforms.

The ideal candidate combines a deep understanding of track and field with strong content instincts, commercial awareness, operational discipline, and exceptional people leadership. They will establish a clear vision for FloTrack, empower a high-performing team, and foster a collaborative, accountable, and inclusive culture.

RESPONSIBILITIES

• Content Strategy & Leadership
• Provide hands-on creative leadership at priority FloTrack events, working directly with content teams to identify compelling stories, maximize athlete access, and develop differentiated coverage experiences.
• Establish a credible and authoritative voice for FloTrack that goes beyond reporting news and results to consistently provide the context, analysis, and storytelling that help audiences understand why performances, athletes, and moments in the sport matter. Ensure this perspective is reflected across all content, particularly social media, video descriptions, and event coverage.
• Own and execute FloTrack's content strategy, establishing a compelling year-round content calendar spanning professional, collegiate, high school, and international track and field. Develop and lead comprehensive annual and seasonal content strategies, establishing clear themes, original programming priorities, and storytelling plans well in advance of major events. Ensure the team has the time, direction, and creative freedom necessary to develop differentiated coverage.
• Lead coverage planning for major competitions, championships, athlete storylines, breaking news, and FloSports rights properties.
• Estab

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mployees through meaningful coaching, clear communication, and consistent performance management.

• Foster a culture of trust, ownership, and continuous improvement.
• Encourage and foster employee engagement, creative ownership, collaboration, and retention.
• Operational Execution
• Consistently deliver effective content coverage and promotional execution around priority events and storylines.
• Manage budgets and resources responsibly while adapting to evolving business needs.
• Establish efficient, scalable workflows and strong cross-functional partnerships.
• Establish advance coverage plans for major events, with clear creative direction and differentiated storytelling opportunities.

OUR COMMITMENT TO DIVERSITY

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.

OUR BENEFITS

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman
• Flexibility at work - you can take control of your profession and personal schedule
• All-hands events hosted in beautiful Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Company donation to youth teams and leagues that our employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week