SEM Strategist (Remote)

The posting, as Forbes Advisor wrote it

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About the Role
Forbes Advisor is looking for a SEM Strategist to join the Forbes Advisor Performance Marketing team, supporting Forbes Advisor's Financial Services business.
This role is responsible for driving the strategic direction and long-term growth of key paid search categories. The ideal candidate combines deep SEM expertise with strong commercial acumen, strategic thinking, and the ability to influence stakeholders across the organization. They will identify new opportunities, develop scalable growth strategies, champion innovation, and serve as a key driver of business outcomes across their owned verticals.
If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on.
The Paid Search Strategist will own category growth, shape roadmap priorities, influence cross-functional initiatives, and work closely with publishers, Product, Business Development, Data, Engineering, Finance, Compliance, and leadership teams to unlock new opportunities and drive meaningful business results.

Responsibilities

Strategic Leadership & Growth

• Own the strategic direction, growth plans, and commercial success of key categories.
• Develop and execute short-term and long-term growth strategies aligned with business objectives.
• Build clear category roadmaps that balance immediate performance opportunities with long-term capability development.
• Identify, prioritize, and champion high-impact initiatives that drive sustained growth and competitive advantage.
• Act as the subject matter expert for owned categories, proactively identifying market trends, opportunities, and risks.
• Influence performance beyond directly owned accounts through thought leadership, best-practice development, and cross-category initiatives.
• Generate innovative ideas that challenge existing approaches and establish new best practices across the organization.
• Evaluate emerging industry trends, platform developments, and product innovations to maintain competitive advantage.

Performance Ownership

• Take full ownership of category performance, including revenue, profitability, volume, effic

[…]
ity and driving change.

• Ability to connect market dynamics, business objectives, and performance marketing strategies.
• Strong organizational, planning, and prioritization skills.
• Growth mindset with a focus on continuous learning and innovation.

Requirements

• 8+ years of experience in Paid Search / SEM, including extensive experience with Google Ads and Microsoft Ads.
• Proven track record of owning and growing large-scale PPC programs.
• Demonstrated success developing and executing long-term growth strategies that drive measurable business impact.
• Advanced understanding of Google Ads, Microsoft Ads, automation, smart bidding strategies, and audience targeting.
• Experience managing significant budgets and delivering revenue and profitability growth.
• Strong forecasting, planning, and performance analysis experience.
• Deep knowledge of web analytics platforms, including Google Analytics and internal reporting solutions.
• Experience using competitive intelligence and market research tools such as SEMrush, Adthena, Similarweb, or equivalent platforms.
• Proven ability to influence cross-functional stakeholders and drive organizational change.
• Experience presenting business cases, strategic recommendations, and performance insights to senior stakeholders.
• Advanced Excel and data analysis skills.
• Bachelor's Degree required.

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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