Head of Marketing - Remote, USA

The posting, as Formic wrote it

Who we are

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.

About the team

Formic's Marketing Team is the growth engine behind our commercial expansion. We move fast, experiment boldly, and build systems that scale. We work in close lockstep with Sales, RevOps, and Leadership to generate pipeline, sharpen our message, and get in front of the right manufacturers at the right time. This team is small, high-impact, and driven - and we're looking for someone who can match that energy.

About this role

As our Head of Marketing, you will build, optimize, and lead a scalable engine for creating demand and qualified pipeline. You will own how Formic shows up in the market, how we identify and reach the manufacturers we can help, and how we turn that engagement into high quality opportunities for Sales.

This is a broad, hands-on role spanning Marketing, lead generation, Sales Development, and GTM Engineering and managing a team to deliver across those areas. You'll bring those capabilities together around a common goal: creating qualified pipeline and quantifying through data and insights what's driving it. As Formic grows, you'll help determine how the team and these capabilities evolve.

We're looking for someone who combines creativity with operating rigor. You'll set strategy, but you'll stay close enough to the work to understand what's actually happening. You'll establish clear priorities, ownership, and metrics, and make decisions based on results. When something works, you'll scale it. When it doesn't, you'll change it or stop doing it.

You'll also build and develop the team around you. That means setting clear expectations, delegating real ownership, coaching people to get better, and holding the team accountable for results. We want a leader who welcomes challenges, seeks out evidence that their assumptions may be wrong, and changes course when the data or the team tells them something different.

This is a builder role. One day you might be sharpening Formic's positioning; the next, reviewing pipeline performance with Sales, coaching an SDR, digging into wh
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re. You see ambiguity as opportunity and bring energy to building what doesn’t yet exist.

• Create the Magic: You absorb complexity so customers don’t have to. Whether your customer is external or internal, you focus on delivering experiences that are clear, fast, value-added, and outcome-driven. You don’t say “not my job.” You make things work.
• Today, Not Tomorrow: You have a bias to action. You close the loop. You take extreme ownership. You understand that speed compounds, and you don’t confuse activity with results.
• Seek Truth: You think from first principles. You value data over ego and strong opinions loosely held. You’re willing to challenge assumptions, including your own, in pursuit of the best answer.
• Made of Rubber: You are resolute and adaptable. When things break or priorities shift, you rebound stronger. You treat setbacks as learning moments and move forward with grit.
• One Formic: You operate without silos. You practice radical helpfulness, document clearly, and make clean handoffs. You assume positive intent and prioritize team success over individual credit.

Equal Opportunity Employment

Formic is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions are based on a person’s merit, business needs, and role requirements. If you require further accommodations or have questions regarding accessibility of our roles, please reach out to careers@formic.co .

AI Use

At Formic, fairness and transparency are at the heart of our hiring process. We use AI-powered tools in some interviews to help our teams evaluate candidate responses, but all final hiring decisions are made by humans. You can learn more about how AI is used in our recruitment process by reviewing our AI Hiring Disclosure linked here .