Growth Marketing Manager

The posting, as Fuel Cycle wrote it

ABOUT FUEL CYCLE

Fuel Cycle empowers leading organizations with agile research solutions that deliver decision-ready insights — fast, flexible, and fully integrated. As a market research disruptor, our AI-powered Insights Platform is built for speed, precision, and scale. With cutting-edge tools and seamless audience connectivity, we help brands ditch the guesswork and make smarter, customer-led decisions at lightning speed.

WHY WORK AT FUEL CYCLE?

Join a high-growth team where curiosity is valued, ownership is encouraged, and your work drives real-world impact. Whether you're based at our Los Angeles HQ, New York City hub, working remotely across the U.S., or part of our global team in India, you'll help shape the future of decision intelligence for some of the world's most iconic brands.

OVERVIEW

Fuel Cycle is hiring a hands-on Growth Marketing Manager to run our funnel end to end: the channels that bring buyers in (paid, search, website), the workflows that move them toward a conversation, and the handover that puts them in front of Sales with context. You'll report to the Sr. Marketing Director and partner closely with RevOps, Sales and our content creator. Campaign strategy and positioning are set together; getting campaigns built, launched, measured and improved is yours, and you'll grow into full ownership of specific channels over time.

KEY RESPONSIBILITIES

Growth Channels & Experimentation

• Run paid search and social, organic search and website conversion day to day.
• Plan and ship tests; manage budget pacing and vendors.
• Optimize for qualified inbound, not traffic.

Funnel, Lifecycle & Sales Handover

• Build nurture, retargeting and re-engagement programs that move leads from first touch to opportunity.
• Own lead capture, scoring and campaign tracking in the marketing automation platform.
• Act as marketing’s conduit to RevOps and Sales so every qualified lead reaches a rep with context, inside SLA.
• Build and maintain lead scoring, routing and handover automations in partnership with RevOps and CRM governance; flag what falls through.

Campaign Build & Launch

• Turn campaign plans and content into live landing pages, forms, emails and audiences.
• QA everything; ship on time.

Performance & Reporting

• Monitor channel and funnel performance daily; deliver a weekly read-out on what is working and what to do next.
• Use AI tools to speed up setup, reporting and documentation.

YOUR SUCCESS METRICS

• Inbound lead volume and quality: Growth in qualified inbound leads and demo requests from the channels you run, measured against targets set with the Director.
• Handover and data integrity: Every inbound lead routed to the right rep with context, within SLA, with no unworked demo requests; campaign tracking, lead source and lifecycle data in the CRM are accurate and trusted.
• Channel efficiency: Improving cost per qualified lead and conversion rates at every funnel stage (first touch through MQL,

[…]
ust be legally authorized to work in the United States. Fuel Cycle is not able to provide visa sponsorship for this position, now or in the future. Authorization will be verified for all new hires as required by law. This requirement applies equally to all candidates, and we do not discriminate on the basis of citizenship status or national origin.

HOW TO APPLY

Please apply through our Ashby application page. It’s the only place we review applications, so messages sent through LinkedIn or email aren’t reviewed and won’t affect your candidacy. Everyone goes through the same process, and we review applications on a rolling basis. There’s no need to check in on your status. If we’d like to move forward, you’ll hear from us directly within 2 weeks.

COMMITMENT TO DIVERSITY, EQUITY & EQUAL OPPORTUNITY

At Fuel Cycle, we embrace the values of diversity, equity, and inclusion and are committed to fostering an inclusive company culture. We believe that everyone, regardless of their background or identity, should have equal access to opportunities for growth and advancement. Our selection processes and career pathways are designed to be fair, transparent, and free from bias. We value the unique perspectives and contributions of each team member, knowing that this diverse range of experiences strengthens our team. Fuel Cycle stands firmly against discrimination based on disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.

Fuel Cycle is an equal opportunity employer and fully complies with the Americans with Disabilities Act (ADA). We will provide reasonable accommodations for qualified applicants and employees with disabilities, as needed, to enable them to perform the essential functions of their job and participate in the application and interview process. If you require accommodations during any part of the application process, please contact us at hr@fuelcycle.com.