Senior Product Marketing Manager

The posting, as Function Health wrote it

Company Overview

Function was founded with a singular focus: empower you to live 100 healthy years. We’re doing that by using the best available technology to make sure people don't suffer or die a preventable death. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024 , and is venture-backed by Andreessen Horowitz (a16z) . Hundreds of thousands of members have joined Function to take control of their health. We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health, has a relentless bias toward action and a growth mindset. Function fosters a collaborative and dynamic environment, where every day we are building the future.

Role

Function is building the ultimate personal health operating system, right as the category itself is taking shape. We're scaling fast, backed by $450M in new growth financing, and the biggest bets about what Function becomes are still being made.

Product Marketing sits at the center of that story: turning what we build into the reason people act. We're hiring one Senior Product Marketing Manager who can own high-impact work across all of it, not scoped to a single lane. You'll go wherever the business needs a driver most, and take full ownership of whatever that is.

Key Responsibilities

Positioning & messaging

• Build positioning and messaging from scratch for products, features, or categories that don't have one yet, with minimal guidance.
• Set clear tradeoffs and differentiation so Marketing, Content, Support, and other core functions are all telling the same story.
• Translate what the product does into value members actually care about, and know when that story needs to change.

GTM execution

• Own GTM strategy and execution for complex, multi-surface launches, not just individual campaigns, with the goal of increasing retention and member growth.
• Set the learning agenda for each launch, and build playbooks the team can reuse so the process gets better over time.
• Manage cross-functional stakeholders and timelines from kickoff through retro.

Insight & research

• Make sure market, competitive, and member insight actually shape product and GTM decisions.
• Bring a point of view to research, working closely with UXR.

Data & measurement

• Define and own the success metrics for your GTM initiatives, and connect them clearly to business outcomes (member growth, retention, winback, etc).
• Set metrics before launch, not after, and hold yourself accountable to them.

Cross-functional influence

• Drive alignment at the PM, Brand, and leadership level, influencing people without needing formal authority to do it.
• Represent Product Marketing to external partners with the same care you'd bring to any internal relationship.

How you'll operate

• Move fluidly across whichever area of the business needs a driver most. This role exists because there's more high-impact work right now than there are

[…]
ed decisions.

• We clear paths for each other and move fast together.
• We communicate clearly and respectfully, rallying around shared goals.
• Radical Ownership, Relentless Execution: We don’t just ship– we own outcomes and drive results.
• We act with urgency and precision
• We anticipate, initiate, and follow through.
• We meet challenges with grit and pragmatism.
• We embrace new tech to deliver better outcomes.
• Mission Over Ego: We are ruthlessly aligned to our meission– and leave ego at the door.
• We disagree and commit.
• We don't tolerate politics or withholding information.
• We operate with honesty, transparency, and respect.
• Sustained Integrity in Every Detail: We earn trust by obsessing over accuracy, quality, and clarity in everything we do.
• We prioritize clinical precision– data must be right.
• We sweat the details because outcomes depend on them.

Why You'll Love Working With Us

As a Senior Product Marketing Manager, you'll have the opportunity to make meaningful contributions within a fast-growing company helping people live 100 healthy years. You'll also have access to:

• Base: Up to $186,000 (F lexible depending on location and interview performance)
• Stock options
• Comprehensive health, dental, and vision plans for you and your family
• Flexible work environment
• Team off-sites and wellness initiatives
• Competitive vacation policy
• A culture that emphasizes continuous learning and personal growth

Important Notice: Legitimate communication from the Function Health team will always come from an email address ending in @functionhealth.com. Function Health will never request personal information such as banking details or payment during the hiring process. Please be cautious of communications or job offers that come from other email domains, instant messaging platforms, or unsolicited calls. If you ever have doubts about the legitimacy of a communication, please reach out to us directly at talent@functionhealth.com .