Senior Digital Experience & Content Designer

The posting, as FuseGlobal wrote it

Title: Senior Digital Experience & Content Designer
Company: Fortune 100 Food & Beverage Manufacturing (FuseGlobal has worked with this company for 20 years)
Initial term: 12 months (position expected to run longer)
Schedule: Monday - Thursday onsite, Friday work from home

*** Must be comfortable working in a pet-friendly environment ***

To be considered, candidates must include an online portfolio demonstrating digital content and visual design created for specific users or target audiences. Relevant examples may include email, push notifications, content cards, personalized experiences, loyalty/rewards, promotions, CRM/lifecycle communications, websites, applications, or other digital touchpoints. The portfolio should demonstrate how audience needs, user journeys, or behavioral insights informed the creative approach. Thank you!

About This Role

The Senior Digital Experience & Content Designer is a hybrid designer who combines user-centered design thinking, digital content creation, and visual design to create personalized experiences for consumers across digital touchpoints.

This role focuses on understanding users, their needs, behaviors, and where they are in their customer journey, then translating those insights into relevant, on-brand communications and experiences. The designer will create content across email, push notifications, content cards, personalization, rewards, promotions, websites, applications, and other digital touchpoints.

Sitting between traditional UX design and art direction, this person brings a UX mindset to audience needs and journeys while also having the hands-on visual design skills to create polished digital content. They will work across multiple brands and audiences, adapting creative and messaging based on what is most relevant to each user.

What You'll Do

Personalized Digital Content & Engagement

• Design digital communications across email, push notifications, content cards, personalized experiences, rewards, promotions, and other engagement channels.
• Translate user journeys, audience segments, behavioral data, and consumer insights into relevant content and visual experiences.
• Tailor messaging and creative based on where users are in their journey and their specific needs, behaviors, or interests.
• Develop content that supports ongoing customer engagement, retention, loyalty, and relationship-building.
• Adapt creative across multiple brands, maintaining each brand's visual identity while addressing different audience needs.
• Partner with marketing, product, content, research, and technology partners to determine the right message, creative approach, and digital touchpoint for each audience.

Experience Strategy and UX/UI Design

• Work on the end-to-end front-end experience for connected digital touchpoints.
• Translate consumer needs, business requirements, brand objectives and content priorities into intuitive journeys, information architecture, inter

[…]
oth small and large initiatives from concept through launch and optimization.

• Strong working knowledge of Figma and Adobe Creative Cloud tools.
• Demonstrated experience in user-centered design, interaction design, information architecture, prototyping, responsive design and design systems.
• Strong visual design capabilities, including typography, layout, color, imagery, composition and brand application.
• Ability to evaluate and shape content hierarchy, messaging flow, calls to action and microcopy in partnership with content and marketing teams.
• Working knowledge of accessibility and inclusive design principles for digital experiences.
• Working knowledge of HTML and CSS, with an understanding of front-end development practices and constraints.
• Ability to connect consumer insights and data with pragmatic, structured design decisions.
• Clear communication, facilitation and presentation skills, with the ability to explain design rationale to technical and non-technical audiences.
• Highly organized and able to work autonomously, manage competing priorities and deliver within tight deadlines.
• Collaborative, pragmatic and open-minded, with a shared-ownership approach to team success.
• Passion for technology, digital products, consumer experience and the evolving relationship between UX, content and brand design.

Compensation & Benefits

• Up to $82 per hour + Overtime
• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Disability insurance

About FuseGlobal

FuseGlobal is a partnership of people and brand-leading companies, working together to make things run better. For 25 years we have brought functionality to complex business and production processes and supply chains, resulting in enterprises that run smarter and more sustainably. Interested in digital manufacturing, industrial engineering, supply chain management, all-things tech, and energy & the environment? This is where we live. Engage with us!

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