Principal Product Marketing Manager, Atlas

The posting, as Gainsight wrote it

We’re building the AI-driven future of customer success, from retention to growth!

We’re building the AI-driven future of customer success, from retention to growth! Gainsight is the AI-powered retention engine behind the world’s most customer-centric companies. The Gainsight CustomerOS platform orchestrates the customer journey from onboarding to outcomes to advocacy. More than 2,000 companies trust Gainsight’s applications and AI agents to drive learning, adoption, community connection, and success for their customers. To explore how our suite of solutions is shaping the future of customer success, check out the link https://www.gainsight.com.

About This Role

We’re looking for a full-time Principal Product Marketing Manager, Atlas, to join our Marketing team reporting to the Director, Product Marketing. This role is a remote role based in the USA.

In this role, you'll be the founding product marketer for Atlas, our new AI-native services offering — a software-plus-services business that owns the outcome and manages renewal motions end-to-end on behalf of customers. Atlas has the velocity of a startup with the backing, distribution, and investment of Gainsight, and there is no existing playbook to work from: no established analyst category, no competitor to compare notes with, no precedent inside SaaS to borrow from. You'll be writing the playbook, not just for how we market this, but for how the entire motion gets built — pricing, packaging, delivery narrative, and go-to-market all at once. This is a senior individual contributor role: you'll act as a trusted delegate to our GM and executive leaders on all things Atlas, and you will personally write the narratives, build the decks, and author the positioning documents. You’ll bring a strong point of view on AI, not just in how we take agentic innovation to market but in how we execute product marketing, and you enjoy building the systems and processes to build an AI-native PMM team. The ideal candidate brings exceptional commercial writing, deep fluency in AI products and the AI buyer, and a demonstrated track record of taking a new product from zero to one, thriving in ambiguity.

What You'll Do

• Own positioning, messaging, and the category narrative for Atlas end to end — including thought leadership about AI native services — and evolve that narrative as the market moves.
• Serve as the definitive expert on the Atlas buyer: run primary research, customer and prospect interviews, and win/loss analysis in a market where no established analyst coverage or buyer's guide exists yet.
• Build the go-to-market motion from scratch: launch strategy and cadence, pricing and packaging input, first-call narrative, demo storyline, and the enablement assets a seller needs to run a credible first meeting.
• Partner with Product and Engineering as the voice of the market, translating buyer signals into roadmap influence and translating roadmap into commercial value customers ac

[…]
ey do. Gainsters love working here for several reasons. Here are a few:

Our Compensation and Benefits: At Gainsight, we believe great work happens when teammates feel fully supported.

• The starting base salary range for this role is $180,000– $210,000 USD annually. Actual compensation may vary based on factors such as skills, experience, and location. In addition to base pay, this role is eligible for an annual bonus and participation in Gainsight’s equity program.
• We offer a comprehensive benefits package including fully covered medical premiums (employee-only), flexible PTO, 401(k) plan, dental and vision coverage, and remote work options. Additional benefits include a $10,000 lifetime fertility stipend and access to coworking spaces around the globe. You'll also enjoy dedicated Recharge Holidays - one long weekend each quarter to relax and reset.

Our Core Values: We are guided by our values and our mission to be living proof you can win in business while being Human-First. Learn more here https://www.gainsight.com/company/.

Our Growth Opportunities: From mentoring to career development opportunities, we’re passionate about helping our teammates learn, grow, and thrive.

Our Parody Videos: No explanation needed. Just watch them here! https://www.youtube.com/playlist?list=PLB2Z_xLbXPiAcvQr28ggP2CndoSu29zq_

If this sounds like the right role for you, we’d love to hear from you.

Additional Information

We’re committed to creating an inclusive, fair, and transparent hiring process. As an equal opportunity employer, we celebrate diversity and are committed to creating a welcoming experience for all candidates.

If you require accommodations or have questions about how your personal data will be used during the hiring process, please contact askTS@gainsight.com.

If you are based in San Francisco, we will consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance.