Director of Demand Generation

The posting, as GC AI wrote it

GC AI https://gc.ai/ is the legal intelligence platform built for in-house legal teams and companies. Your decisions shape the product, your impact is immediate, and you own your work from day one.

More than 2,100 companies https://gc.ai/customers run their legal work on GC AI, including 300+ public companies, 75+ unicorns, and teams at Nestlé, Hitachi Digital, Lockheed Martin, Miro, Bass Pro Shops, Riot Games, SKIMS, Liquid Death, Vercel, TIME, and Post Holdings. The platform holds an 80 NPS, more than double the B2B SaaS industry average, reinforcing GC AI as the leading legal AI platform for companies of all sizes.

GC AI has doubled ARR in six months. We won #1 Highest Customer Satisfaction https://gc.ai/blog/gc-ai-saas-award-winner-2026 at the 2026 SaaS Awards. Our investors include Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.

You’ll define how things get built, not follow someone else’s playbook. Six principles guide how the team works:

• 📈 1% Better Every Day: small, compounding improvements across everything you ship.
• ❤️‍🔥 Customer Obsession: start with the customer and work backward.
• 🚀 Ship Today: bias toward action and iteration over perfection.
• 🧗 Find a Way: resourcefulness and ambition over constraint.
• 🤝 Care: be direct, like an honest friend, even when it’s uncomfortable.
• 🎯 Own It: full accountability, proactive communication, and attention to detail.

ABOUT THE ROLE

In-house lawyers find GC AI in ways most SaaS companies would envy. They take our AI classes, meet us at tradeshows and upscale events, watch our webinars, read our newsletter, join our Slack community, listen to CZ and Friends, and tell their general counsel friends. Then they start a trial, buy seats, and bring their whole team (and increasingly, their colleagues outside legal). That flywheel works. Now we need someone to turn it into a predictable, scalable pipeline engine that reaches the next several thousand legal teams, from fast-growing startups to Fortune 500 companies.

We are hiring our Director of Demand Generation to own GC AI's pipeline number. You will build and run the programs that create qualified opportunities across self-serve, mid-market, enterprise, and expansion motions. You will also build the team, systems, and operating rhythm to scale them. You'll partner daily with Sales, our SDR team, Revenue Operations, Marketing Operations, Product Marketing, Brand, and Customer Success.

This role reports to the CMO and combines strategic leadership with hands-on execution. You'll set the plan in the morning and ship the campaign in the afternoon.

WHAT YOU'LL DO

Own the Pipeline Number

• Own marketing-sourced and marketing-influenced pipeline targets, with full accountability for volume, quality, and velocity
• Build the demand plan with Sales, including pipeline coverage targets by segment and a clear channel-level forecast
• Report weekly on pipeline, conversion, and

[…]
ditional “Me Days”
💻 Home Office Setup — $500 for new hires to build out their workspace
📱 Cell Phone Reimbursement — $50/month toward your phone bill
🚚 Relocation Support — Assistance to help make your move easier

EQUAL OPPORTUNITY EMPLOYMENT

GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI

FRAUD NOTICE TO GC AI APPLICANTS

To protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page at https://gc.ai/careers https://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai http://gc.ai or @getgc.ai http://getgc.ai email address.

GC AI will never

• Refer you to external websites to apply
• Conduct interviews over email, chat platforms, or messaging apps
• Ask you to provide payment or purchase equipment
• Request personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process

Examples of fraudulent email addresses

• info.gcai.careers.com@gmail.com
• info.gc.aicareers.online.com@gmail.com
• Any email address ending in @gmail.com http://gmail.com, @yahoo.com http://yahoo.com, or other free email services

If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.