Associate Creative Director - Copy

The posting, as Gen Digital Inc. wrote it

Associate Creative Director, Copy

New York - Hybrid - Gen Studio (Marketing Brand & Communications)

About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands, including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety, and today we deliver cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re looking for people who see AI as a teammate, using it thoughtfully to work more efficiently and deliver meaningful results.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning. You’ll work with people who back each other, respect each other and understand that different experiences, identities and ideas are a competitive advantage.

How We Work

Our hybrid work style, with three days in the New York office, gives us face-to-face time for creative conversations, meaningful meetings, quick decisions and relationship building, while providing flexibility for focused work.

About Gen Studio

Gen Studio is Gen’s in-house creative team within Marketing, Brand & Communications. It supports Gen’s portfolio of consumer brands by turning business, brand and product priorities into creative ideas and campaigns that reach customers across the full journey. Copywriters, designers, art directors, strategists and producers work together from the initial brief through concept development, execution and launch, rather than handing work between separate teams.

The Studio works across brand, product and performance marketing, creating customer-facing work for advertising, digital, social and integrated campaigns. The team develops campaign platforms, messaging systems and channel content, then carries the work through design, production, legal and compliance review, testing and final delivery. It also partners with agencies, freelancers and production specialists when additional expertise or scale is needed.

About the Job

Gen Studio is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking within this integrated team. The role will help shape campaign ideas across Gen’s consumer brands, set the standard for writing and messaging, and ensure creative work remains connected from the business brief through every customer touchpoint and final delivery.

This role combines strategic thinking, conceptual development, writing craft and team leadership. You will partner closely with Creative Directors, Art Directors, designers, producers, strategists, marketing stakeholders and external partners to carry work from brief through final delivery.

You will develop campaign platforms, messaging frameworks, headlines, sc
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Attributes

• Clear and direct in how you communicate creative ideas and feedback.
• Comfortable making decisions and giving creative direction.
• Collaborative, without losing ownership of the work.
• Open to challenge, testing and iteration.
• Able to operate through ambiguity and changing priorities.
• Curious about new tools, formats and consumer behaviours.
• Focused on the quality of the idea as well as the quality of its execution.

Compensation

The annual base salary for this position is expected to be $150,000–$162,000 USD. Base salary is one component of Gen’s total compensation package, which includes an annual bonus, 401(k) match, health insurance options, disability coverage, life insurance and unlimited paid time off. Actual compensation may vary based on a candidate’s qualifications, experience, skills and competencies related to the role.

Gen Benefits

• 401(k) retirement plan with company match – Gen matches 50% of the first 7% of eligible pay you contribute, capped at $6,000 per year in company match.
• Health Savings Account (HSA) funding – If you enroll in an HSA-eligible medical plan, Gen contributes $500–$1,500 per year depending on your coverage tier.
• Wellness / fitness reimbursement – Up to $375 per year reimbursed for eligible fitness and wellness expenses, including gym membership and classes.
• Sustainable home improvement allowance – Up to $500 per year for approved sustainable home upgrades, such as insulation and energy-efficient appliances.
• Tuition / education reimbursement – Up to $5,250 per calendar year for approved, job-related education.

What’s Next

If this sounds like you, we’d like you to apply and share your resume and portfolio. Your portfolio should demonstrate campaign thinking, conceptual development, writing craft and examples of work delivered across multiple channels.

Qualified candidates will be contacted by the recruitment team to discuss the role and next steps in the interview process.