Director of Product, Enterprise Content Hub

The posting, as Gen Digital Inc. wrote it

GEN is looking for a Principal Product Manager to own the product strategy, roadmap, and end-to-end experience for the Enterprise Content Hub.

This is a senior, hands-on individual-contributor role for a product leader who is strongest in consumer product experiences and also understands what it takes to build those experiences as reusable enterprise solutions. You will own the complete product—from how consumers discover and engage with educational content to how the same product is configured, embedded, measured, and scaled across multiple Gen brands and enterprise partners.

You will work closely with Enterprise Product leadership to ensure the Content Hub is built with the right multi-tenant architecture, integration model, attribution, configurability, and operational foundations. You do not need to be an infrastructure specialist or former engineer, but you must be technically fluent enough to make sound product decisions with Engineering and understand how consumer-experience choices affect enterprise scalability.

The right person combines excellent consumer-product judgment with strong execution, analytical rigor, and the ability to lead through influence. You will have dedicated Engineering, Design, Analytics, and Content partners and will be accountable for turning a broad cross-functional vision into a coherent product that ships, performs, and scales.

What You’ll Own

• The end-to-end product strategy and roadmap for the Enterprise Content Hub, including the consumer experience, shared content library, enterprise distribution model, and future product expansion.
• The complete consumer journey across discovery, topic navigation, article consumption, bookmarks, recommendations, personalization, related content, and contextual product offers.
• The product systems and workflows that make a shared Contentful-based library usable across tenants, while partnering with Content on editorial strategy, taxonomy, governance, and content production.
• A reusable, multi-tenant product experience that can support MoneyLion, Norton Money, other Gen brands, and external enterprise partners without becoming a series of one-off implementations.
• Product requirements and prioritization across native and web embeds, tenant configuration, white-label styling, content eligibility, rules, user state, analytics, attribution, experimentation, and Engine integration.
• The operating model for onboarding new tenants and content strategies in partnership with Enterprise Product, Content, Partner Solutions, Engineering, Analytics, Legal, and Compliance.
• The measurement framework for consumer engagement, content performance, NPS and brand impact, tenant adoption, product reliability, onboarding efficiency, and incremental Engine revenue.
• Roadmap tradeoffs across consumer value, enterprise reusability, speed to market, technical complexity, commercial opportunity, and long-term maintainability.

What You’ll Do

• Define and communi

[…]
xperience:

• Content platforms, educational products, publishing systems, recommendations, discovery, media, marketplaces, or other engagement-driven consumer products.
• Enterprise SaaS, white-label products, embedded experiences, multi-tenant products, or partner integrations.
• Fintech, financial wellness, consumer financial products, embedded finance, or regulated consumer experiences.
• Contentful or another headless CMS, including structured content models and multi-channel content distribution.
• Personalization systems, recommendation models, experimentation platforms, or AI-enabled content experiences.
• SQL or hands-on product analytics.

Working Model

• Reports directly to the GM & Head of Consumer Marketplace Product.
• Dotted-line partnership with Enterprise Product leadership to ensure the product is architected and operated as an enterprise solution.
• Dedicated Engineering, Design, Analytics, and Content support.
• Based in the New York office, with in-office attendance required three days per week.
• Senior individual-contributor role; no direct reports are required at launch.

Why This Role Matters

The Enterprise Content Hub is intended to become the shared product and content foundation through which Gen delivers financial education across brands, enterprise clients, and consumer surfaces. Its success depends on more than shipping an article experience. The product must be genuinely useful to consumers, flexible enough to serve distinct tenant strategies, and standardized enough to scale without recreating the experience for every partner.

The Principal Product Manager will be the accountable product owner connecting those goals. The decisions made in this role will shape how consumers experience financial education, how quickly Gen can launch new tenants and distribution surfaces, how effectively content can be reused and personalized, and how education can create both consumer value and responsible marketplace growth.