Senior AI Search & SEO Strategist

The posting, as Gen Digital Inc. wrote it

Job Title: Senior AI Search & SEO Strategist

About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and Cyber Safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage, and secure their digital and financial lives. We’re always looking for smart, fearless, high-impact talent who see AI as a teammate, leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools, and support to do your best work and grow your career, from flexible working options and time off to competitive pay, benefits, and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation, and continuous learning, and we seek out people with different experiences, identities, and ideas to join our team. You’ll work with people who back each other, respect each other, and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

How We Work

Our hybrid work model (3 days in the New York office) gives us the face-to-face time to have creative conversations, hold meaningful meetings, make quick decisions, and build relationships. At the same time, it offers the flexibility you need to focus and do your best work.

About the Role

The Senior AI Search & SEO Strategist is a key practitioner on Gen's Discoverability and Distribution team, responsible for driving visibility and authority of Gen's consumer brands across organic search, AI-powered discovery surfaces, and the open web.

You'll manage the content optimization strategy of our cybersecurity and identity portfolio, shaping how Gen's websites and brands appear at a time when search systems, large language models, and AI answer engines are fundamentally changing how consumers discover information.

This is not a traditional organic optimization position; this is a role for a hands-on, high-impact expert equally fluent in SEO craft, content strategy, agentic workflows, and the emerging field of Answer Engine Optimization (AEO). Success depends on both understanding how LLMs synthesize and surface information and being able to create and communicate strategy effectively to build the strong cross-functional relationships required to execute.

You’ll join a team of digital content strategists, technical-optimization experts, editors, and web publishers. And you’ll work closely with PR, affiliate, product, and other internal teams — helping connect organic and AEO content strategy to brand visibility and customer acquisition
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nsation

The annual base salary for this position is $165,000 USD. This role is also eligible for an annual performance-based bonus. Base salary is one component of Gen’s total compensation package. Actual compensation will vary based on a candidate’s qualifications, experience, skills and competencies related to the role.

Benefits

• 401(k) retirement plan with company match: Gen matches 50% of the first 7% of eligible pay you contribute, capped at $6,000 per year in company match.
• Health Savings Account (HSA) funding: If you enroll in an HSA-eligible medical plan, Gen contributes $500–$1,500 per year depending on your coverage tier.
• Wellness and fitness reimbursement: Up to $375 per year for eligible fitness and wellness expenses.
• Sustainable home improvement allowance: Up to $500 per year for approved sustainable home upgrades.
• Tuition and education reimbursement: Up to $5,250 per calendar year for approved, job-related education.

What’s Next

• If this sounds like the right fit for you, we want to hear from you. Here’s what to expect after you apply:
• Application Review: Our team will review your application and reach out within 2 weeks if we want to move forward.
• Introductory Zoom meeting with Recruiter: A 15-20-minute conversation with a recruiter to learn more about your background, talk about the role, find out where you can add value quickly, and why you are compelled to work with (Norton, MoneyLion, LifeLock, Avast)
• Hiring Manager Interviews: Deeper conversations with the hiring manager on your experience, the scope of the role, what success means, etc.
• Team Interviews: Conversations with other members of the team.
• Final Decision: We move quickly and will keep you informed at every step.

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Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.