Senior GTM & Integrated Marketing Lead

The posting, as Gen Digital Inc. wrote it

About Gen

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, LifeLock, Avast, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage, and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

About the Role

This role sits at the center of Brand, Creative, GTM, Growth, Analytics, Regional Marketing, and Channel teams for LifeLock, owning the development and production of breakthrough creative that brings brand strategy and messaging to life across every major campaign and launch.

The role combines creative development and production leadership with brand campaign strategy and GTM integration, ensuring LifeLock's storytelling is insight-driven, differentiated, and executed with the operational discipline needed to drive measurable business impact.

Key Responsibilities

Brand & Campaign Strategy

• Translate LifeLock's brand positioning, audience insights, and competitive dynamics into messaging architecture and scalable campaign platforms.
• Own messaging development for key initiatives, crafting value propositions, key selling points, and product narratives that translate brand and product strategy into clear, differentiated positioning.
• Design campaign architecture for key initiatives, defining strategic platforms, messaging hierarchies, and audience segmentation.
• Ensure brand principles and guardrails are reflected in every campaign brief and creative territory.
• Author comprehensive campaign briefs grounded in audience insight, product differentiation, and measurable business goals.

Creative Development & Production

• Champion bold, insight-driven creative thinking, pushing beyond category norms to develop breakthrough campaign platforms and brand moments that differentiate LifeLock in market and in culture.
• Generate and shape high-impact creative territories

[…]
within subscription software, cybersecurity, identity protection, or financial services.

• Proven experience leading creative development and production for large-scale brand campaigns or major product launches.
• Strong creative judgment with a track record of partnering with in-house or external agencies to produce breakthrough, performance-oriented creative.
• Strong expertise in brand positioning, messaging architecture, and integrated campaign systems.
• Experience balancing long-term brand building with short-term GTM and business goals.
• Strong understanding of full-funnel marketing and GTM integration.
• Experience working within complex, global, matrixed organizations.
• Strong communication and storytelling skills with the ability to influence senior stakeholders without direct authority.
• Analytical fluency and ability to connect creative and brand strategy to measurable outcomes.
• Demonstrated curiosity and applied use of AI in creative and campaign workflows preferred.

Personal Attributes

• Visionary creative leader with a strategic mindset and a passion for leveraging data and insight to drive breakthrough ideas.
• Ability to thrive in a fast-paced, high-growth environment and manage complex, ambiguous problems.

Location: Tempe, Mountain View, CA (Onsite 3 days per week)

The annual base salary for this position is expected to be between $175,000 and $200,000. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

What’s Next….

After you submit your application, you can expect the following steps in the recruitment process:

• TA Call
• Hiring Manager (Virtual)
• Department Head (Virtual)
• Senior Leadership (Virtual)
• Final Interview - Hiring Manager (Virtual or face-to-face)