Sr Princ Product Manager - Digital Footprint Control

The posting, as Gen Digital Inc. wrote it

ABOUT GEN DIGITAL

Gen Digital is a global leader in Cyber Safety, protecting more than 500 million users across 150 countries through trusted brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner.

Our mission is to power Digital Freedom by helping consumers take control of their digital lives securely, privately, and confidently. As the digital landscape evolves, Gen operates at the intersection of security, privacy, identity, and AI-driven experiences, building protection that is powerful, accessible, and increasingly invisible.

ABOUT THE ROLE

We are looking for a Senior Principal Product Manager to lead Gen Digital’s Digital Footprint Control capability. This role will help consumers reduce unwanted personal data exposure, limit behavioral tracking, and maintain ongoing visibility and control over their digital presence.

This is a high-impact, consumer-first product leadership role for someone who understands that privacy is a fundamental expectation, not simply a product feature. You will translate that principle into protection capabilities that are simple, trustworthy, effective, and valuable to consumers at scale.

You will own the strategy across capabilities that help consumers reduce, remove, and control their digital footprint, including personal data removal, tracking protection, and account and identity exposure management. You will also define how these capabilities evolve across efficacy, international markets, partner ecosystems, mobile experiences, and AI-driven automation.

This role sits at the intersection of consumer empathy, data ecosystem expertise, privacy regulation, and product execution. You will connect a rapidly changing privacy landscape with Gen Digital’s ability to respond quickly and deliver meaningful consumer value.

CURRENT PRODUCT PORTFOLIO

The following products represent the current Digital Footprint Control portfolio. You will be responsible for evolving these products and defining the next generation of capabilities as consumer needs and the market change.

• Privacy Monitor Assistant: Automated identification and removal of personal data from data broker databases, with ongoing monitoring for re-listing and new exposures.
• Reputation Defender: Online reputation management and personal information removal from people-search sites and the broader web.
• Avast One Breach Guard and Privacy Control: Data breach monitoring and in-product privacy controls within the Avast One suite.
• Anti-Track: Behavioral tracking protection across web browsers and mobile, blocking data-collection mechanisms that contribute to the data broker ecosystem.
• Online Account Cleaner: Identification and remediation of dormant online accounts that create ongoing personal data exposure risks.

WHAT YOU’LL OWN

EFFICACY AND CONSUMER OUTCOMES

Protection that does not demonstrably work is not protection. You will define what effectiveness means across every capability area a
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tem coverage.

• The partner ecosystem expands the depth and reach of data removal, tracking protection, and account remediation.
• Mobile protection delivers a compelling value proposition rather than simply replicating desktop functionality on a smaller screen.
• AI automation reduces consumer effort and improves protection efficacy across capability areas.
• The roadmap reflects the future direction of the category, not only current market requirements.

WHAT YOU’LL BRING

• 10+ years of Product Management experience, including senior or principal-level ownership of a consumer-facing product.
• Strong understanding of data-broker operations, including data acquisition, opt-out mechanics, removal workflows, and re-listing behavior.
• Proven consumer-product judgment and the ability to make complex privacy capabilities simple, trustworthy, and valuable to non-technical users.
• A track record of growing adoption and monetization for privacy, security, utility, or subscription products, particularly by converting free or low-engagement users into paying customers.
• Familiarity with GDPR, CCPA, US state-level privacy laws, and the product implications of global privacy regulation.
• Experience building or enhancing products with AI-driven automation, proactive intelligence, or personalized recommendations.
• Experience working across Product, Engineering, Legal, Policy, Brand, and Go-to-Market teams in a multi-brand or platform environment.
• Strong strategic thinking, communication, prioritization, and stakeholder-management skills.

PREFERRED EXPERIENCE

• Browser-extension architecture or browser privacy products.
• Mobile privacy and tracking constraints across iOS and Android.
• Masked identity, email-alias, data-removal, or reputation-management products.
• Data broker, identity, privacy, cybersecurity, or consumer subscription businesses.
• Experience operating in a highly regulated or rapidly changing product environment.