Product Marketing Manager, Advertising & Engagement

The posting, as Genius Sports wrote it

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com

We're upfront about where we use AI in our hiring process. Our guidelines cover our approach to the use of AI, as well as what you can expect during the interview process. Read our full guidelines here .

About this role - Product Marketing Manager, Advertising & Engagement

Genius Sports is evolving from a technology and services business into a more product-led organization. Within Advertising & Engagement, that means helping the market understand the breadth and value of our advertising portfolio — from official live data and fan identity to real-time activation products like Genius Sports Moments. This is one of the fastest-moving parts of our business: our Moment Engine now integrates with partners representing roughly 90% of the programmatic advertising ecosystem, and adoption is accelerating around tentpole moments like the Super Bowl, the NBA Finals and the FIFA World Cup.

We are looking for a Product Marketing Manager, Advertising & Engagement to help shape, launch and grow our advertising technology portfolio. This is a high-impact role within one of Genius Sports' most strategically important and fastest-growing business areas, working closely with Product, Marketing, Commercial and Revenue teams to bring complex advertising products to market in a clear, compelling and commercially effective way.

This role is ideal for a B2B product marketer who enjoys turning complex technology into sharp positioning, clear sales narratives and practical go-to-market plans. You will support the Advertising & Engagement marketing leadership while owning important workstreams across product launches, sales enablement, customer insight, product adoption and market positioning.

You will play a central role in helping Genius Sports tell a stronger Advertising & Engagement story: not just as a trusted provider of official sports data, but as the execution layer connecting live sports data directly to real-time advertising activation — helping brands, agencies, broadcasters and platforms move from scheduled campaigns to always-on, moment-driven advertising.

Responsibilities

Product positioning and messaging

• Develop clear, differentiated positioning and messaging for Genius Sports' Advertising & Engagement products, translating technical capabilities into customer-centric value propositions.
• Build messaging frameworks that help Product, Commercial and Marketing teams consistently explain what our products do, who they are for, why they matter and how they compare in market.
• Help sharpen Genius Sports' advertising narrative around real-time activation, official data, fan identity and AI-powered decisioning — shifting the category conversation from scheduled media to moment-dr

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Experience working in adtech, martech, programmatic advertising, media, fan engagement or sports technology.

• A strong storyteller who can simplify complex products and turn technical detail into clear, commercially compelling messaging.
• Experience developing product positioning, value propositions, launch plans, sales collateral and enablement materials.
• Strong written and verbal communication skills, with the confidence to present to internal teams and act as a product evangelist.
• Commercially minded, with an understanding of how marketing supports revenue, product adoption, and customer growth.
• Comfortable working cross-functionally with Product, Sales, Marketing and Revenue teams.
• Highly organized, detail-oriented, and able to manage multiple workstreams across launches, campaigns, and stakeholder groups.
• Curious, proactive, and comfortable getting into the detail of technical products, customer needs and market dynamics.

The annualized base salary for this role ranges from $120,000 to $160,000 USD and includes eligibility for additional variable compensation and equity. This role will also be eligible to take part in Genius Sports Group's benefits plan.

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. Occasional travel may be required.

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.

One team, being brave, driving change

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.

Let us know when you apply if you need any assistance during the recruiting process due to a disability.