Brand Marketing Lead

The posting, as Gigs wrote it

About Gigs

At Gigs, we're building the operating system for mobile services—a platform that lets tech companies embed global connectivity into their products effortlessly.

Just as Stripe lets any business add a payment button in seconds, Gigs empowers platforms to weave in connectivity—bridging the traditional world of telecom with modern tech. From fintechs launching mobile services to HR platforms offering work phone plans, we automate provisioning and remove telecom complexity.

Our team of around 150 people across the US and Europe, backed by nearly $100 million in funding from Ribbit Capital, Google, and Y Combinator. As one of the fastest-growing tech companies, bringing together early-stage engineers, product builders, and business athletes from companies like Stripe, Airbnb, and Shopify. We’re tackling deep technical and regulatory challenges to make connectivity truly seamless.

If you’re driven by curiosity, creativity, and the chance to shape the future of telecom, we’d love to hear from you.

Things We Care About

We are building in a highly complex space and tackling a massive problem. We want people who lean in when things get hard.

• Speed. We move and we ship. We set bold deadlines and treat every week like it matters.
• Ownership. If you see something broken, fix it. We don't wait for permission.
• Customer Obsession . Our customers' product is our product.
• Ambiguity. We're building frontier technology in a complex domain. You'll need sound judgement and good instincts to make decisions without complete information.
• First principles. We don't ask how things have been done before. We ask why they were done that way at all.

The Role

We're looking for someone to define the category we're building, and Gigs' place inside it.

Reporting to our Head of Marketing, you'll shape how Gigs shows up in the world: what we say, how we say it, and where our story lands. Today we call what we do embedded connectivity. As the business grows, that framing is already starting to strain. Finding the language that replaces it, and making it stick with customers, press, investors, and partners, is the heart of this role.

But naming a category is only half the job. The other half is positioning Gigs inside it, so that when the space does have a name, we're the company people associate with it. You'll do that through our founders' voices, the stages we choose to be on, and a story that flexes across every market we operate in, because it won't land the same way in New York as it does in Paris or Singapore.

It's a build-from-scratch role for someone who has done this before and wants to do it again, at speed.

What You Will Do

• Define the category. Take us beyond "embedded connectivity" to language that holds as the business expands. You'll own the positioning, the terminology, and the argument for why this category exists at all; then get customers, press, analysts, and partners using our words.
• Position Gigs within it. Creating

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• You've told a story across markets. You've adapted a brand narrative for different regions and know when to translate versus when to rebuild.
• You can direct the full mix. Content, social, events, comms, design — you can set the brief and evaluate the work across all of it, even where you're not the hands-on expert. Comfort with data is a plus, but this role is judged on voice and category instinct more than dashboards.
• You use AI in your daily work to improve speed, creativity, and decision-making.
• You've done this in a high-growth tech startup or agency environment.

Salary range: $180,000 - $240,000 annually + equity

(The final offer depends on your background, skills, and how you perform through the process. We're open to considering outlier candidates, which may result in an adjustment to the scope and compensation)
Work At Gigs

At Gigs, we value in-person collaboration. We believe the best ideas, decisions, and relationships are built when teams spend meaningful time together, and our culture is designed around that belief. We support flexibility where it makes sense. Some focused work can be done remotely, and not every role or week looks the same. You should expect regular time in one of our hubs , as well as occasional travel for team workshops, customer meetings, and Gigs Republic, our bi-annual company off-site . Our offices are designed to feel like home-inspired workspaces, with plants, thoughtful tools, and small, tight-knit teams that make collaboration feel natural, energizing, and effective.

What We Offer

At Gigs, we believe in rewarding excellence. We offer competitive compensation and stock options because we see you as a true partner in our growth. We also provide stipends for your home office or work setup, a budget for learning and development to fuel your career, and of course, a free phone and international data plan

Want to learn more about our benefits, hubs, and what it’s like to work at Gigs? Check out our Careers page.