Director of Generative Engine Optimization
Gofishdigital · Remote · Remote
Posted by Gofishdigital on their careers site · View the original posting
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The posting, as Gofishdigital wrote it
About Us
We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital, REQ, and WDG, with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.
Go Fish Digital is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative.
WDG designs and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations.
REQ is a digital marketing and communications agency specializing in brand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate.
Together, we operate as one collaborative ecosystem, combining deep expertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people.
About the Role
Go Fish Digital is looking for a Director of Generative Engine Optimization to join our team. As Director of GEO, you’ll turn our GEO point of view into repeatable, high-impact client work. You’ll lead a portfolio of accounts, guide the people doing the work, and make sure our strategies are as measurable as they are forward-looking.
You’ll blend technical SEO, content strategy, entity optimization, and an understanding of how AI systems retrieve and synthesize information. You’ll translate a fast-changing search landscape into clear priorities, experiments, and roadmaps for clients.
You’ll be a strategic operator and a trusted partner: close enough to the work to raise its quality, and senior enough to align teams, clients, and leaders around what comes next.
What You'll Do
Strategy & Program Leadership
- Lead GEO strategy for a portfolio of enterprise and growth-stage clients, connecting AI-search opportunities to business goals.
- Translate agency GEO frameworks into practical roadmaps across technical SEO, content, Digital PR, structured data, and entity optimization.
- Design and oversee experiments that test how brands can earn visibility, citations, and authority in generative search experiences.
- Partner with SEO, Content, Digital PR, Analytics, and Product teams to deliver integrated programs.
- Identify emerging changes across AI search platforms and turn the signal into actionable recommendations for clients and internal teams.
- Set a high bar for strategic quality, prioritization, and documentation across GEO engagements.
Client Impact & Delivery
- Own senior-level client relationships for GEO programs and confidently explain complex changes in search behavior and discovery.
- Guide account teams through planning, delivery, and performance conversations, ensuring work stays tied to client objectives.
- Review GEO deliverables, roadmaps
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tion won't be reviewed.
Why Join Us
You'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized.
We believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow.
Benefits & Compensation
We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including:
- Competitive compensation
- Flexible work environment
- Medical, dental, and vision insurance
- Unlimited paid time off
- 401(k) with company match
- Company-paid life and disability insurance
- Paid parental leave
- A collaborative culture with autonomy and ownership
- Employee wellness programs and additional perks
Additional Information
No agencies, please.
We are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs.
At this time, we are unable to sponsor or transfer employment visas for this position.