Senior SEM Specialist

The posting, as Golden Hippo wrote it

Where A-Players Thrive.

We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands.

We’re Looking For A: Senior SEM Specialist

Location: Hybrid (Woodland Hills, CA)

What You’ll Be Doing: The mission for the Senior SEM Specialist role is to own and grow paid search and Google network performance for our direct response brands. You will lead brand search campaigns across Google Ads and Microsoft Advertising and scale direct response acquisition across YouTube, Display, Demand Gen, and Performance Max. You will own the full campaign lifecycle, from setup and tracking to testing and optimization, using data and reliable measurement to drive profitable customer acquisition and revenue growth. This is your chance to be the go-to paid search expert for a fast-moving direct response business: someone who takes full ownership, spots opportunities before being asked, and proactively drives growth.

• Own end-to-end management of brand search campaigns across Google Ads and Microsoft Advertising, from account structure and campaign setup through launch, bidding, and ongoing optimization.
• Protect and grow branded search by monitoring impression share, competitor and affiliate bidding, and brand query trends, and by managing negative keywords and search term mining.
• Plan, launch, and scale direct response YouTube campaigns focused on driving conversions at efficient CPA/ROAS.
• Manage and optimize campaigns across the full Google network, including Display, Video, Demand Gen, Performance Max, shopping.
• Own Google Merchant Center accounts and Shopping product feeds, keeping product data, pricing, and availability accurate and up to date; proactively identify, troubleshoot, and resolve feed errors, disapprovals, and account issues.
• Own conversion tracking and measurement: implement and QA pixel and Conversion API (CAPI)/server-side tracking, including Enhanced Conversions and offline conversion imports.
• Build and maintain tags, triggers, and variables in Google Tag Manager (GTM), and partner with development teams to troubleshoot tracking discrepancies.
• Establish and enforce UTM tracking standards and naming conventions to ensure clean, consistent attribution across platforms and analytics.
• Design and run structured split tests (ad copy, landing pages, bidding strategies, audiences, and creative) and turn results into scalable wins.
• Manage bidding strategies (tCPA, tROAS, Maximize Conversions), budgets, and pacing to hit efficiency and volume goals.
• Collaborate with CRO and landing page teams to improve post-click conversion rates.
• Analyze and report on key KPIs

[…]
based pay increases designed to help you advance.

• Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide.
• Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!

To read more about our Perks & Benefits, click here .

The base salary range is $85,386.82-$99,284, plus annual & monthly KPI bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.

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