Senior Product Marketing Manager — Battery Powered OPE & Power Tools

The posting, as Greenworks wrote it

Title: Senior Product Marketing Manager - Battery Powered OPE & Power Tools

Reports to: Vice President of Product Marketing

Website: www.greenworkstools.com

Company Summary

Be part of a more sustainable future with Greenworks. We’re looking for dynamic leaders who are excited and eager to help us bring cutting-edge green technology to the marketplace.

Greenworks is the leader in battery-powered outdoor power tools for landscaping professionals and DIY consumers. Our company distributes Greenworks branded and private label products, as well as products for an extensive network of original equipment manufacturers. With a robust lineup of Greenworks-branded products including 24V, 40V, 60V, 80V, and commercial-grade 82V battery-powered cordless outdoor power tools and a full line of corded equipment, Greenworks offers the right tool for every job. Utilizing best-in-class battery, controls, and drive technologies, Greenworks delivers solutions beyond the power and performance of comparable gas-powered tools without the mess, noxious fumes, pollution, vibration, and noise associated with gas products.

Position Summary

Greenworks is seeking a Senior Product Marketing Manager to lead go-to-market strategy, product commercialization, and profitable growth for its assigned battery-platform outdoor power equipment (OPE) and/or power tool portfolio.

This individual will combine strong industry and product knowledge with strategic marketing and commercial leadership to develop channel-specific assortment, product positioning, pricing, commercialization, and launch strategies. The role requires an understanding of how professional and consumer customers select, purchase, and use OPE and power tools, along with demonstrated success translating those insights into measurable business results.

Working closely with sales, marketing, finance, engineering, industrial design, and supply chain, the Senior Product Marketing Manager will guide product strategy and portfolio decisions while ensuring successful execution from business case through launch and ongoing category growth. This individual will collaborate with teams in the United States and China to bring innovative battery-powered products and solutions to market.

Candidates who should apply will have direct knowledge about the OPE/Power Tool industry and preferred battery-powered products. Also the candidate may come from product management, product marketing, product engineering, channel marketing, category management, or commercial strategy backgrounds. Successful candidates must demonstrate both relevant industry knowledge and ownership of go-to-market strategies.

Position-Specific Responsibilities

• Lead the core pillars of the position: go-to-market strategy, product commercialization, portfolio management, customer insight, product marketing, and business performance.
• Develop and execute specific go-to-market plans covering target customers, product positi

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n skills, including experience presenting recommendations to customers or business leadership.

• Strong organizational, problem-solving, and project management skills, with the ability to prioritize and execute in a fast-paced environment.
• Demonstrated ability to influence and coordinate sales, marketing, finance, engineering, and operations teams.
• Proficiency in Excel and PowerPoint.

Candidates with OPE/power tool channel marketing or trade marketing backgrounds are encouraged to apply when they have owned assortment, pricing, commercialization, and measurable business results.

Experience solely in software, SaaS, digital platforms, or financial products management does not satisfy the required for this particular role.

Potential Requirements

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. The Employer retains the right to change or assign other duties to this position. The essential physical requirements of the position will consist of, but not limited to:

• Observe and detect details at close range.
• Ability to communicate and exchange accurate information.
• Climb stairs, stationary position (Sit/Stand 50% of time).
• Position self by stooping, kneeling, transport, or position boxes weighing 5 -20 pounds or more.
• Operate office equipment including computers, copiers, and printers.
• Participate in product demonstrations and field activities, with occasional exposure to outdoor weather conditions.

Greenworks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.