General Manager, Health, Beauty & Wellness Services (Chicago or New York)

The posting, as Groupon wrote it

Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time.

About the Role

Health, Beauty & Wellness (HBW) is one of Groupon’s largest local categories. We are looking for a Category General Manager to own its strategy and performance across supply, customer demand, assortment and offer design, and category economics. The mandate is to determine where HBW can win, set an integrated growth agenda and turn that agenda into measurable business results.

The Category GM owns the integrated HBW plan, sets priorities for the cross-functional capacity committed to the category, and leads execution through influence and partnership with the committed commercial, marketing, product and analytics teams. The role sits within Marketplace S&O and carries no individual sales quota. You lead through capacity committed by each function at the start of every planning cycle, not through a standing team of direct reports.

You’ll combine a general manager’s ownership mindset with analytical depth and commercial judgment: get into the details of the data and the merchant and customer experience, make clear trade-offs, and align senior leaders around the actions that materially improve the category.

This role is open at Director or Senior Director level, depending on experience. Both levels own the integrated HBW strategy and business performance. Senior Director candidates should bring experience leading a larger or more complex category or commercial agenda, with greater independence in setting direction, making commercial trade-offs and leading execution across functions.

Key Responsibilities

Own the HBW category strategy and business plan. Set the growth agenda, define the priorities and make trade-offs across supply, demand, assortment, offer design and economics — sizing opportunities and distinguishing execution problems from market problems.

Shape where Groupon builds and improves supply. Translate customer demand, supply density and quality, and category context into the markets, services and merchant profiles that get commercial focus — and make sure those priorities show up in the HBW book of business.

Build the integrated demand plan. Set growth objectives and prioritize the category initiatives, merchants and deals supported through Marketing, Merchandising, campaigns, search and CRM.

Improve category economics. Set the category approach to pricing, take rate and promotions within agreed parameters, including when to trade margin for growth.

Own the offer and deal strategy. Define category playbooks, deal constructs, price architecture, value propositio
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exposure to senior leadership across the business, and the AI tooling to work at a pace most companies can’t

Groupon is an AI-First Company

We’re committed to building smarter, faster, and more innovative ways of working and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work.
Groupon is an AI-First Company We’re committed to building smarter, faster, and more innovative ways of working and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role you’ll be right at home here.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here . You can also find out more about us in the latest Groupon new s as well as learning about our DEI approach . If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers