Social Media Specialist

The posting, as Groupon wrote it

Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We're an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time.

Social Media Specialist — NA

Full-time · Chicago (preferred) or US remote · Reports to Brand Marketing Director

About the Role

We're looking for a Social Media Manager to lead organic social strategy for Groupon across our main market, North America. This is a hands-on, AI-driven role: you'll set the direction, but you'll also be in the platforms every day — building, testing, and producing with generative tools as your default.

You'll report to the Brand Marketing Director, and you'll work closely with the Social Media Manager for International on shared standards, tooling, and production, and partner with our new Creative Director on creative quality and campaign integration. The remit is organic only across Facebook, Instagram, TikTok, YouTube, and whichever platform matters next quarter.

Key Responsibilities

Strategy & direction

Lead the organic social strategy across North America (US) — channel mix, content pillars, posting cadence, and platform-specific approaches.

Define what good looks like for our channels and translate brand strategy into social-native ideas that actually perform on each platform.

Set quarterly priorities and a content roadmap aligned with brand campaigns, commercial moments, and platform trends.

Hands-on production

Personally produce flagship content and AI-driven experiments — you should be in the tools, not just briefing them.

Build with generative tools (e.g. Kling, Higgsfield, Veo, Sora, Runway, Midjourney, ElevenLabs) and adopt new ones as they emerge. Specific tools matter less than fluency and taste.

Maintain a consistent weekly publishing cadence across priority channels to keep our communities active and our accounts present in the algorithm, using AI-driven production to make that volume possible without dropping the bar on quality.

Prototype new formats and content concepts that the rest of the team can then scale into a repeatable production line.

Collaboration

Partner with the Social Media Manager for INTL on shared creative standards, AI tooling, production workflows, and the use of shared resources across the function.

Work closely with the Creative Director on visual identity, campaign integration, and creative quality.

Coordinate with regional market leads, PR, performance marketing, and brand to keep social aligned with the wider company narrative.

Performance & insight

Own the metrics that matter for organic social — views, reach, engagement quality, audience growth, brand-relevant signals — and translate them into
[…]

NA and INTL social operate as one connected function — shared standards, shared tools, no duplicated effort.

Location & Flexibility

Chicago (preferred) or US remote.

Hybrid working with regular in-office days.

Full-time, permanent.

• Compensation: up to USD$70,000/year + 10% target bonus

Our process

Step 1: Recruiter Screen

Step 2: Case exercise

Step3: Interview with Hiring Manager

Step 4: Interview with CMO

Groupon is an AI-First Company We’re committed to building smarter, faster, and more innovative ways of working and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role you’ll be right at home here.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here . You can also find out more about us in the latest Groupon new s as well as learning about our DEI approach . If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers