Creative Marketing Manager

The posting, as Happy Money wrote it

ABOUT HAPPY MONEY

Happy Money is a consumer finance company that empowers people to achieve their goals through simple, transparent loans funded by trusted financial institutions. Through its proprietary lending platform, Hive, Happy Money delivers a fully digital experience that simplifies borrowing for consumers and helps credit unions, banks and asset managers diversify balance sheets and scale with confidence.

Happy Money’s end-to-end loan origination and participation programs provide partners with turnkey access to high-performing assets, underpinned by disciplined credit expertise and robust risk management. Together with its lending partners, Happy Money has originated more than $7 billion in loans to help nearly 350,000 people take greater control of their financial futures. Learn more at happymoney.com. View our Employee Privacy Policy here.

Happy Money is a 100% fully distributed company. Remote work doesn’t mean less work, we work full-time jobs and show up to them fully every day. To learn more about our values and the way we work, review our Happy Money Way Overview!

ABOUT THE ROLE

Happy Money is hiring a Creative Marketing Manager to own creative and content across every channel we market in. The role is equal parts strategist and maker. You'll set creative direction, then do the hands-on writing, designing, shooting and editing to get it live. You'll be our lead designer across happymoney.com, paid social, paid search, lifecycle email, direct mail and organic social, and the on-camera face of Happy Money in short-form video for Instagram Reels, TikTok and YouTube Shorts. Your biggest focus will be telling our customers' stories: how people paid off debt and made progress toward their goals. You'll join as Happy Money rolls out a refreshed visual identity and help set how it shows up everywhere. You'll also own how that creative performs, from the first line of a page or the first second of a video to the click, and use the results to decide what to make next. You care about how a brand looks and feels, and when an ad works, you want to know why.

RESPONSIBILITIES

• Own creative strategy and execution across happymoney.com, paid social, paid search, lifecycle email, direct mail and organic social, with a documented content strategy, content calendar and roadmap tied to acquisition and brand goals
• Own creative performance across the funnel, from hook to message to call to action: define success metrics and a testing plan before each launch, decide what to scale, cut or iterate on, and bring a new direction when a format plateaus
• Design creative for every channel as Happy Money's primary in-house designer, including paid ads, direct mail pieces, email hero images and templates, landing pages and organic social
• Set Happy Money's creative standard as our new visual identity rolls out, working within brand guidelines
• Create content and creative for happymoney.com, including landing pages, articles, guides and prod

[…]
strong graphic design foundation, through formal training or hands-on experience, including layout, typography, color and accessibility standards

• Expert in Figma and Adobe Creative Suite, including Photoshop and Premiere Pro, plus a mobile editing tool like CapCut
• Comfortable on camera and excited to be the face of Happy Money's social channels
• Able to turn complex financial topics like APRs, credit scores and debt payoff into clear content
• Experience building content strategies and calendars and creating content for websites, with a working understanding of SEO and conversion
• Experience using performance data to guide creative decisions and changing course when the numbers call for it
• Experience preparing print-ready files and working with print and mail vendors
• A track record of growing organic social channels, with deep knowledge of social-first storytelling and platform trends on Instagram and TikTok
• Highly organized and self-directed, comfortable running a test-and-learn channel without direction

BONUS POINTS FOR

• Experience in lending, banking or another regulated industry; Fair Lending awareness
• Copywriting and storytelling experience, including email, long-form web copy and video scripts
• Experience building or managing creator or influencer partnerships
• Email template development experience
• Motion design skills
• Familiarity with HubSpot, including HubSpot CMS

BENEFITS & PERKS

• Generous medical, dental, and vision insurance options
• Eligible for Annual Bonus
• 401k Plan with a matching contribution
• Financial wellness suite with high-yield savings, credit building, and home buying support
• Generous PTO including sick leave, vacation, volunteer, and more
• Paid Parental Leave
• Company-paid short & long term disability and life insurance
• Monthly tech stipend to help cover expenses for remote work
• Happy Money is a 100% fully distributed workforce within the USA

Base Salary Range
$110,000 — $130,000 USD